Shishi Textile Clothing Association Tries Water "O2O" Mode

< p > with the diversification of consumer's consumption mode, the brand below the line a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is generally affected by online brand.

This phenomenon has attracted the attention of Quanzhou apparel industry.

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At the beginning of the new year in 2014 (P), after many investigations and discussions, the clothing trade association of Shishi "a" target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > took the lead in breaking the situation, and actively promoted the breakthrough and innovation of the 020 new projects of the industry members, laying a good foundation for the upgrading and pformation of the industry.

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< p > "the volume of physical shops is divided online, the limited online store space is difficult to meet the needs of consumers for diversification of styles, which is an important problem facing offline brands. In the past, PC based e-commerce providers are also facing some bottlenecks, such as the lack of user experience in traditional electricity providers and so on."

Shi Hairong, vice president of Shishi textile and Garment Chamber of Commerce, said.

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< p > the local clothing industry has proposed to break through the double bottlenecks of online and traditional "a href=" //www.sjfzxm.com/news/index_s.asp "electricity supplier < /a >, so as to complement each other, and O2O will be a good recipe.

The traditional clothing industry is going to the Internet thinking. It will run through the Fujian Fujian Style Men's wear line brand with terminal outlets, skillfully use the advantage of offline outlets, and bring the offline user groups to the line to maintain.

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< p > "in the new O2O mode, the local men's wear brands can provide a series of tools and platforms for maintaining and developing the VIP for the offline brands through the way of sweeping code drainage and WeChat platform maintenance." for the breakthrough of the traditional garment industry, a href= "//www.sjfzxm.com/news /index_p.asp" > Shishi < /a > E-Commerce Association President Wang Jiancong said, "many garment enterprises are laying out the O2O business mode, which is a possible innovation.

With the help of online means, the maximization of promotion and marketing can guide customers to experience online life, optimize user groups, and make users get sticky.

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