A Real "Hidden Shop" In A Busy Market.

Unlike more than a decade ago, "foreign trade" hung on the street. Clothes & Accessories The little door face of signboards clothing Shops, which are no longer cheap, have become a "buy shop" hidden in a busy market. The price of their products is no more than $80.

Tide brand sales doubled

A small foreign trade shop called Yi Yi in Wudaokou has small bells on its face. When the bell rang, the boss knew that the guests were entering the door. The shop also looks like twenty or thirty square meters, but it is crowded with people. The display of goods is not so high and exquisite, but the price is enough to be shocking. The average price is above five hundred or six hundred yuan.

There are only 35 men's T-shirts in the small shop, and the products are more marked, such as women's bags are divided into original manufacturers, original duplicate, 1:1 high imitation, labels are marked, but only with special symbols. In detail, shopkeepers will explain one by one. clothes Most of them are foreign goods, such as Scotch is the first line tide brand from Holland, Superdry is brand from Japan and so on. During the conversation, he learned that the owner's relatives and friends had frequent dealings in Hongkong and Japan. Most of the goods in the store are brought back, and the price is not cheap.

For a reporter's fancy Eugen dress, the main price of the shop is 800 yuan, "this domestic imitation, Taobao sells to more than 500 yuan, but the quality can not be compared with, bring back is not cheap."

Shopkeepers do not shy away from talking about the differences between the two markets in the mainland of Hongkong. "Selling goods, especially foreign brands, is not difficult, as long as the style is good, and the quality is indeed excellent, coupled with personality fashion, no worries about no one to buy." It is reported that its store sales tide brand D-mop Hongkong buys the goods price to be about 200 yuan, brings back the mainland sale to start has already been in 600 yuan up and down; the more expensive Ape price is in 500 yuan, the store sale, if not the old customer will not be less than 1000 yuan; the US tidal brand Tommy, Hongkong buys the goods to be around 400 yuan, returns to the inland directly doubles.

　 Buyers in shopping mall have a high vision.

Similar to Yi clothing, not only in such a fashion gathering place such as Wudaokou, Sino Trade Centre Hotel, Xidan, Tai Wang Road, SOHO and other places, there are many such foreign trade shops, which have already removed the "cheap". Hat It's even very expensive. "It's not cheap to buy anything here. Compared to the Hualian Commercial building close to Zhongguancun, the far away new world, clothes are even more expensive than hundreds of yuan." Miss Li, a white collar shop who often visits shops, tells Beijing business daily. The so-called "scouring goods" is a unique style and a comparative quality.

In fact, such a store is called "foreign trade shop" which has been very different from the foreign trade shop specializing in exporting to domestic sales more than ten years ago. "They are more inclined to buy small shops. The rise of these small shops is in fact the release of the economic value of" people without me "consumption pleasure. Brand research expert Zhang Mingshen told reporters, "although the goods may not be abundant, the quantity may not be sufficient, the door face is not big, the customer group may not be very wide, but the new attraction at any time is easier to form a more solid consumer, because every successful transaction may cause persistent concern, and even no successful transaction will rely on word of mouth."

The owner of a clothing store is a buyer who has a discerning eye. The personal taste of the buyer determines the actual sales situation of the shop. It plays a leading role in the combination of goods, display and sales services. "Personal preference is worth affirming, but if we expand our business, we need to analyze our own customers and popular elements so as to get real market demand and promote the actual sales of the shops." Zhang Mingshen said.

There are more channels for seasonal change.

Previously, the foreign trade store used the original concept to package the quality and value of its products. Is it really the original brand in the buyer's shop?

"In Hongkong, most of the" European and American goods "are actually some businesses themselves or cooperate with buyers to send the boards from Europe, instead of changing them to determine the good type of boards, they will be put into mass production. Most of the operation modes are the products exported to Hong Kong abroad. Many of them have their own processing plants. " An industry insider told reporters that in fact, very few new goods were sent back from abroad. The so-called original list is actually follow suit. Even if it's the same for Hongkong, it has to admit that the price of clothes is really high. "But even so, the popularity will not be slower than the local market. Their operations are actually similar to those of some domestic factories. In the form of buyers purchasing, new products and hot products are presented in the form of pictures every day, and the market dynamics are updated in real time. Customers see the direct shipment back to Hong Kong and deliver the popular model to customers in the fastest way.

And the small shopkeepers go to Hongkong to scour goods. Spring and summer are the best seasons. "Because spring and summer clothes are rather thin, they don't take up too much of the packing, and most of them only wear skirts without trousers. The main reason is that the trousers are more difficult to carry with the size of trousers, and the casual dress is much larger and the dress does not need extra matching. A lot of people who buy pants have to match what they want. Skirts, especially yarns, are lighter, without zippers and too much decoration. They are easier to pack and reduce weight. Roughly calculated, the cost of the trip to Hongkong is three thousand or four thousand yuan, with an average of 10 yuan and 400 yuan. Dress Back to the mainland sales conservative calculation, the cost of road toll has been basically negligible.