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How To Improve The Persuasiveness Of Clothing Marketing

2014/3/16 18:19:00 54

Clothing StoreMarketing StrategyOperation Management

< p > < strong > 1, attention is proper, < /strong > < /p >.


< p > salesmen should first greet their customers in the process of sales promotion and attract customers' attention.

For example, a customer with a title must speak the name and title of a client in a respectful tone; for elderly customers, they should be enthusiastic and clever to call old or Auntie; for the working men and women or the fashionable young people, they should be addressed by Mr. and miss.

The address is different from person to person. After deciding the name of the customer, it should be mentioned constantly in the promotion process. Avoid changing the address of the other party in the process of conversation, and keep the same name before and after.

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< p > < strong > 2, pay attention to the sense of propriety < /strong > < /p >.


< p > salesmen should correctly sell a href= "//www.sjfzxm.com/news/index_c.asp" to evaluate the function, value and quality of product < /a > when promoting products.

To grasp the sense of propriety, to move forward, and to say anything in the first place, will play an opposite role. Only when the salesman grasps the language's propriety can he make the expression come true, so that the customer can have a sense of trust.

Too straightforward language, lack of infection, exaggeration, easily lead to rebellious psychology, and mastering a degree between straightforward and exaggerated is the art of propriety in language.

< /p >


< p > < strong > 3, attention to timely stimulation < /strong > < /p >


< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > buy products to meet certain needs.

When salesmen sell products, if they can use proper language to stimulate customers' needs, it is easy for customers to purchase desire.

Human needs are simply divided into physiological needs, security needs, social needs, esteem needs and self actualization needs.

Different languages should be used to stimulate different needs.

< /p >


< p > < strong > 4, pay attention to respecting /strong < < /p > at all times.


< p > human beings attach great importance to their reputation, dignity, status, ability and achievements.

When we sell products, we must respect our customers and satisfy our customers' self-esteem needs.

For example, envious customers' achievements, satisfying customers' self-esteem needs, and so on, can make customers feel close to you.

When explaining the function of the product, it may be pointed out that the product can help the customer to improve the taste of life, the product is first-class, and so on, the customer will think that the product can bring him the sense of luxury, and the purchase is worth it.

< /p >


< p > < strong > 5, and pay attention to the key points < /strong > < /p >.


< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > salesperson < /a > in the sales process, we should let the customers understand the special features of the products. They should be concise and comprehensive, highlighting the key points, instead of long speeches, speeches, or even misstatements. For a long time, customers still don't know what effect your products have.

When giving prominence to product performance, the first is to pay attention to tone and pay attention to tone; two, pay attention to choosing the right words, and the best choice is to have a clear sense of vocabulary.

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