Wuhan Businessmen Use Mobile APP Software To "Attract Customers"

In addition to micro-blog and WeChat, many "avant-garde" shopping arcade in Wuhan are also used. APP "Soliciting". But reporters try to find that the content is not rich enough, some consumers also Tucao, do not "spend airs", APP to be practical.

Yesterday, yesterday, apple downloaded several shopping malls with apple mobile phone. Mobile application software APP trial.

The APP of the World Trade Plaza lists the brand distribution and the latest promotional activities in the mall, as well as the VIP service. APP in Qun Guang Plaza has DM commodity news and traffic parking guidance, and can also query consumption records and VIP scores. Central department store, Wanda Plaza, chestnut lake store and other shopping malls also launched APP to help consumers understand recent activities of brands, and some will issue coupons through APP.

The planning department of a large shopping mall admitted that after the launch of APP, the amount of downloads has reached nearly 10000. Although the growth of APP can not be measured in the short term, it should be able to cultivate the "Stickiness" between consumers and shopping malls so as to enhance their popularity.

But in the trial, reporters also found that at present, APP services in the mall are being released. Promotion Most of the discount information is available. Some shopping malls are not updated in time. The latest sales promotions released by APP in shopping malls were last year.

Miss chin, a shopping Mademoiselle, said yesterday that she had downloaded several shopping arcade APP and deleted them after trial. She Tucao said, shopping mall APP is just "flower shelf", it is of little use.

What services do consumers expect from APP? Reporters interviewed 15 people and netizens yesterday. For example, Ms. Liang said that shopping mall APP can have online bookings, online shop numbers and reminder service in popular restaurants. Netizens "dream year" hope that business APP will provide parking location service. There is also a suggestion from the public that shopping mall APP is the best way to purchase goods directly like Taobao.

Wu Xianming, Professor of Wuhan University of economics and management, said that shopping malls can tap the potential of APP products and provide personalized and personalized services, such as online registration, appointment of food and beverage, and interaction with customers.

A number of shopping malls, such as WTO, admitted that APP is still testing the water stage and will upgrade according to the actual application and customer feedback.