Metersbonwe'S First Global Brand Integration Store Lights Up Chongqing

< p > Metersbonwe Xinhua International flagship store also set sail in Chongqing with the arrival of spring. This is the upgraded version of experiential store launched by the brand in 2013, after launching 6 experiential shops in Chengdu, Hangzhou and Guangzhou, as a continuation of this experience consumption and O2O strategy. < /p >
< p > Xinhua International flagship store is located in the most prosperous section of the Monument for Liberation, < a href= "//www.sjfzxm.com/news/index_c.asp" > Chongqing < /a > Yuzhong district. As the world's first Metersbonwe brand integrated store, it includes four fashion brands including Meters/bonwe, ME&CITY, ME&CITY KIDS and Moomoo, covering the whole line from adults to children's wear, meeting the Chongqing consumers' one-stop shopping experience. < /p >
< p > Chongqing, as an old industrial city, is full of historical imprint and beautiful industrial aesthetics. Xinhua International flagship store has continued the concept of "one city, one culture, one shop, one story". The whole theme of "art factory" and "green brick whiteness" are breeding a series of trend culture such as graffiti and illustration. Supplemented by plant elements such as gears, spanner hooks, factory lights, old-fashioned sewing machines and so on, a retro industrial trend of factory art district is outlined in the shop. < /p >
< p > every customer entering the flagship store of Xinhua International will become part of the art works. Metersbonwe invites artists from all over the world to tailor their products to the public space and create a new lifestyle for every city. The three interactive artworks in the store were created by Shanghai artists Chen Hangfeng, aaajiao and Beijing Akha joint creation group, creating a refreshing real-time interactive device and multimedia images. < /p >
< p > at the entrance of the 1 floor, the most prominent is a dazzling "a href=" //www.sjfzxm.com/news/index_c.asp "> electronic screen < /a >, the kaleidoscope of complex patterns constantly changing, causing people to stop. Looking carefully, we can find a few small figures, but that is our shadow. This is a real-time interactive video projection device designed by Shanghai artist Chen Hangfeng. It transforms the captured people, scenery and objects into the LCD screen through the monitoring camera of the shop entrance, and changes continuously in the form of kaleidoscope. Therefore, the screen generates unpredictable images, that is, enhancing the sense of store technology and giving shoppers a new and different shopping experience. < /p >
< p > in the broad hall floor, there are many different sizes and beautiful shapes. This is another interactive device designed by AHA joint creative group for new store. The surface of the sphere is related to film, art, architecture and technology in the 60s. It is like a spherical visual image magazine. Customers can read and take pictures here, and can promote the interaction between balls and play. Shops are no longer purely shopping space, but also a playground for recreation. < /p >
< p > 2 building is < a href= "//www.sjfzxm.com/news/index_c.asp" > Metersbonwe < /a > men's wear area. Here, the wall is rough, original cement wall, old sewing machines, old wooden cabinets, common steel frames and iron nets in factories are all transformed into clothes cabinet and hanger, and the retro breath is coming. < /p >
< p > 3 women's wear area adopts a retro style similar to the 2 floor, which adds some color elements to the female aesthetic characteristics. The special market MARKET area brings a sense of beauty and breath of life. The display of goods is more casual and free to pick up groceries so that customers can feel the casual shopping experience. On the 3 floor, the fitting room is like a secret garden, the flower decoration is poured down from the ceiling, as if the inverted flower sea, the soft, beautiful visual aesthetic feeling is injected into the hard factory style. < /p >
The theme of the < p > 4 building is "The past in our future". In the future of our past, from today's perspective, 60s is restored to the ancients, while the 60s art represents the future. A row of silver mannequins with a technologically powerful helmet can't help thinking of the Daftpunk at the Grammy Awards this year. Based on the popular futurism in the 60s, the silver color representing space will be blended in pop art. The sense of retro feeling in the 60s and the future sense of technology are full of sense of design, bringing new sensory enjoyment to customers. < /p >