Unscramble The Network Direct Selling Under The Management Mode Of "Steady" Faction

The reason why "P" is known as "stable" is that there is a common feature of these enterprises, namely, the traditional < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing enterprise < /a > cut into the field of direct selling of shirts.

Because of its many years of experience in the apparel industry, it has established a solid and diversified sales network in traditional clothing channels, and has achieved good business results.

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< p > so for these enterprises, they cut into the field of shirt net direct selling, and can be said to be a strategic expansion based on the traditional sales network.

If a href= "//www.sjfzxm.com/news/index_c.asp" > network direct sale > /a > mode is successful, it will undoubtedly be a useful supplement to traditional channels. If internet marketing is temporarily unsuccessful, then relying on traditional channels will not hurt the muscles and bones.

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< p >, so it can be said that the direct selling of shirts similar to BONO (wedding bird) is a safe operation mode that can be attacked and discharged.

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< p > for the "steady" shirt network direct selling enterprises, their advantages lie in the accumulation of experience in the apparel industry and the pferability of the brand culture.

Because these enterprises have launched many years of brand marketing work in the early stage of the establishment of the direct selling website, their brand idea has taken root in a large number of consumer psychology, and has formed a certain number of loyal user groups. Therefore, after the launch of the direct selling network, it is very easy to guide this part of the group in the orbit of online purchase. As long as sales conditions are more advantageous than traditional purchase, then promoting sales is not difficult.

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< p > however, in the process of "steady" enterprises guiding consumers to buy through the Internet, it has also caused a very contradictory problem: will customers compete for their traditional channels through direct selling through the Internet? If the conditions of direct marketing are more favorable, then it seems that they can not avoid the fact that they can compete for traditional channels, and this undoubtedly evolves their own competition and evolves into their own competition with channel distributors, which may become a problem that the business owners are struggling to think about.

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< p > in addition, for such a single brand to launch a network direct selling enterprise, because of its "a href=" //www.sjfzxm.com/news/index_c.asp "brand promotion" /a ", the target consumers have clear brand positioning, such as BONO's owner," when they hire a star to do the endorsement ", it is clear that the targeted crowd is a successful business person. Obviously, the pursuit of more young people in fashion vitality is a oversight, which will undoubtedly restrict the expansion space of its consumer groups.

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