Analysis Of How To Promote Sales In Order To Narrow The Distance Between Agents.

In the process of P promotion, some agents often feel that the material design draft provided by the manufacturer is not good looking or lack of innovation. They often add some a href= "//www.sjfzxm.com/news/index_c.asp" elements with personal aesthetic value to /a according to their own preferences. From the manufacturer's point of view, they do not violate the principle and premise of the application of the VI manual, and they will tolerate some of the "self righteous" innovations of the dealers, or they will reserve some elastic space for their friendship.

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< p > but if it is for aesthetic appreciation or for other purposes, there will be no brand name LOGO, logo or LOGO that does not match the application specification of VI. The manufacturers will not pay for such a serious promotional material. It will be more difficult for the times to sell the promotional materials by normal procedures. < /p >

< p > in order to avoid similar mistakes and speed up the recovery of < a href= "//www.sjfzxm.com/news/index_c.asp > > agent > /a > pad, we suggest that before making the material design, the manufacturer can send the design sample to the manufacturer for confirmation, and let the relevant personnel of the factory to provide the modification opinions, so that the parties can feel" happy "for the final produced materials. They can not only retain the VI application elements that the manufacturers care about or value, but also promote the right path for the agent's material innovation direction.

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< p > for agents, the most difficult part is < a href= "//www.sjfzxm.com/news/index_c.asp" > Sales slack season < /a >. During this period, the promotion efforts of manufacturers are very small. Because there is not a certain volume of sales volume expected to support them, it is difficult for dealers themselves to make a single money to do promotional activities.

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< p > therefore, many agents often use the new combination of "old theme + old materials + seasonal promotional products" in the off-season promotion period to carry out the off-season weekend promotion. As a result, we often see two promotional themes or product promotions at the terminal, and there are even sales promotion themes and products, materials, and piles.

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"P" seems to be living behind the scenes, but has made manufacturers, especially the first tier enterprises, because in the eyes of manufacturers, this is the most powerful performance of the terminal is not strong.

On the other hand, from the actual effect of sales promotion, it is also very easy to cause consumers' misunderstanding. "What activities are they going to carry out", "a brand, the promotional contents of two activities, the gifts and the discount rates are not the same"? < /p >

< p > these are all possible ways to bury unnecessary "landmines" for the sales of salesmen.

Therefore, in view of the small equivalent promotional activities in the off-season weekend, if we do not use old materials, we recommend using some old materials that do not have a clear theme, and make a new combination of old materials with the help of low-cost strips and KT plates.

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