Chinese People In London Fashion Week: Students Are Keen On Designers.

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< p > < strong > < a > target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > Wang Haizhen: Fashion Award promotes brand promotion < /strong > /p >

< p > the conference of Chinese designer Wang Haizhen was arranged on the first day of fashion week.

Wang Haizhen won the fashion fringe award in fashion week in 2012 and is the first Chinese to be honored.

Therefore, Wang Haizhen won the sponsor's sponsorship for two years, and he had a free consultation studio in London Fashion Week Somerset House, consulting and consulting in brand management and public relations. More importantly, he went to London Fashion week for four seasons in two years. Of course, he had the strength to win the grand prize. Wang Haizhen knew about the competition ten years ago, but he didn't think his ability and state were ready yet.

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< p > his latest design takes the theme of "hallucination" as the theme. The core is the injection of light and tattoo elements. Through the change of the color of the pattern, people can produce visual hallucinations, and a strong sense of structure mode of stitching, drawing out the urban women who are sluggish, unsentimental and decisive.

His press conference always attracts buyers from all over the world and Chinese and foreign media.

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< p > according to a new survey published by fashion news website Fashionista, the cost of a show in New York fashion week is at least 120 thousand pounds. The London Fashion Week is relatively cheap, but a few tens of thousands of pounds are also needed. There is no limit to the height. For example, the big British Burberry will spend at least 600 thousand pounds a year in the Hyde Park alone.

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Wang Haizhen, the first Chinese designer to be included in the London Fashion Week show, has received strong support from the British Fashion Association in the official website of fashion week, media invitations, buyers and business invitations.

This is Wang Haizhen's third season press conference in London Fashion Week, which is different from the previous two. This is in the Presentation Sapce near the main show. Six models show the latest design of Hai Zhen in 2 hours' exhibition.

"The average show in the stadium is 20 minutes, and the exhibition will be 2 hours. Buyers and media can watch a target=" _blank "href=" //www.sjfzxm.com/ "> clothing > /a, and can communicate directly with me," Wang Haizhen said. "This form is more affinity."

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Wang Haizhen P also actively promoted his brand before the time limit for sponsorship and support policies was coming, and became more and more concerned about the feedback from the market and fashion media.

"To run your own fashion brand, you must consider a balance between your design concept and commercialization.

Once the brand starts to run, it is not just the design itself, there are many aspects to consider, including marketing, public relations, logistics, channels and so on. Of course, capital and sponsorship are also very important.

Wang Haizhen said.

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Just like before, after the show, he will follow the fashion exhibition of British Fashion Association (BFC) to Paris fashion week for the latest series of exhibitions to further promote his brand. P

Wang Haizhen said: "Paris is the last stop of the world's four fashion week, and it will be held at the latest. Many international professional buyers will go to Paris to place the order at the last stop.

Participation in Paris's promotional activities is also important. "

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< p > now, the main markets of Wang Haizhen's works are the United States, China and the Middle East.

This year, he will work with the Project Crossover limited, founded by Dr. Cherie Chen, a Chinese graduate in Britain, to display in the exhibition hall set up in Shanghai and Hongkong to receive visits and orders from Asian buyers.

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< p > < strong > British students take Chinese customers to understand the British brand < /strong > < /p >

< p > Cherie Chen is a "post-80" girl who received a doctorate in Fashion Management from University of Manchester. Now she is a director of Project Crossover limited. She often travels back and forth to China and Britain.

During this fashion week, she and her team members received nearly 30 buyers, customers and media representatives from China, "tired and happy."

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< p > Cherie indicates that China's consumption of fashion and luxury goods is increasing. The fashion brands in the UK and Europe want to enter the Chinese market, while Chinese fashion enterprises also want to go abroad. In this context, Project Crossover came into being.

"We mainly provide professional public relations and agency business, and introduce potential British and European designer brands into the Asian market.

At the same time, it is also gathering foreign expert resources in fashion industry, which can provide a comprehensive solution for Chinese clothing (000902, stock bar) enterprises and bring Chinese fashion to the world.

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It has been three years since P Cherie has been operating the company, and has successfully introduced British brands such as PPQ, Belle Sauvage, Three Floor and AQ/AQ to China. This year, the company is working with Chinese designer Wang Haizhen, who will help him promote the market in China and Hongkong in March.

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P has received so many Chinese buyers and customers for the first time. Cherie admits that there is pressure.

She successfully arranged for everyone to see the British branded fashion show, visit the London Fashion Week's brand exhibition hall, and let Chinese buyers go to the British brand studio to try out the latest quarter design.

She said that many Chinese customers and buyers participated in the London Fashion week for the first time, allowing them to know more about British brands and to understand the latest trend of development. The purpose of this trip is to get the latest design of the British brand under the company's agent.

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< p > < strong > New Designer: creative design eyeball < /strong > < /p >

Li Xiao, the first time to attend the London Fashion Week, is the winner of this fashion week Fashion Scout prize winner. P

In 2013, she graduated from the master of fashion design program of Royal College of Art in London. Her graduation project was awarded the Diesel award of International Talent Support.

Her work is exaggerated, praised by Faye Wong, and appeared on star Fan Bingbing.

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"P" Li Xiao said that he likes to explore new technology and convert it into fashion language in fashion, the process is "fun".

Her latest work will combine the silicone fabric and lace with a sense of sculpture. The last blue luminous dress came out, which made the audience feel fresh and received lots of applause and cheers.

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< p > another Taiwan designer, Chen Shaoyan, has created its own brand Shao Yen. This year it is the eighth fashion week in London Fashion week.

He launched the "Ripple ripple" series, in addition to improving the design, to cross border cooperation "stage theater" fashion show, to attract the attention of the fashion industry.

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< p > Chen Shaoyan in 2011 showed up with two other new designers. At that time, his "goddess" series of 80s prostitutes photos were inspired by the different body parts to challenge the audience's vision.

He admitted that in London Fashion Week, as a new designer, "design needs eyeballs".

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< p > with the increasing experience of exhibitors, his 2014 autumn and winter new work takes into account the practicality, but the material is still combined with wool, silk, knitting, glass beads, PVC and so on to show women's perseverance and personality.

Chen Shaoyan invited Taiwan British architect Wu Yazhu and Capet, the French exhibition designer, to cooperate with Clio Capeille. He also used water to create a special atmosphere different from the stage of the show, so that the model could display the fashion in batches and attract many people to watch.

He said: "London Fashion Week this international platform will help people to see more works and increase exposure opportunities.

I hope we can have a chance to host the show again in the future.

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< p > < strong > Chinese buyers: for the two or three tier cities, big cards < /strong > < /p >

When p met Chinese buyer Ivi, she asked the staff of "a" href= "//www.sjfzxm.com/" Fashion Week < /a > how to apply for Burberry show.

She was commissioned by a department store in Panzhihua, Sichuan to talk about agency and cooperation in the UK and fashion brands.

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For the first time in London Fashion Week, P didn't get a big invitation letter because she applied late.

Ivi told reporters that the demand and consumption ability of fashion brands in China's two or three tier cities increased rapidly. Her Olympic Pacific (601099, stock bar) shopping center, which opened in Panzhihua in October this year, is now actively inviting luxury brands to enter. The company also plans to set up shopping centers in two or three cities in Jiangsu and Zhejiang provinces.

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< p > > "luxury brands such as Burberry, Vivienne Westwood, LV, Gucci" have entered the Chinese market. Now we want to invite these brands to the two or three line cities, and the local people have great demand for these luxuries. In addition, we are also talking about the high street brands that have been known to us as Topshop and Zara.

Ivi said, "what's more, I'm interested in some brands that are not well known to the Chinese people in the UK."

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< p > Ivi finally watched the fashion show live in the flagship store of Burberry in London, and contacted the brand marketing department to visit the latest design showroom at Burberry London headquarters.

Ivi said: "luxury brands and high street brands that have entered China usually have their own strategies for the development of the Chinese market. Whether they enter the two or three tier cities, open stores in those cities or set up counters in shopping centers is something I need to talk about with the brand."

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< p > for the Chinese designer of this fashion week, Ivi said she went to several shows. What impressed her most was Wang Haizhen and the London Academy of art and the exhibition of graduates of the central Saint Martin School of art.

Wang Haizhen's works are more mature and more suitable for the market.

Some designs are more exaggerated, which will attract your attention, but Chinese consumers may not be very acceptable, especially the two or three tier cities.

Ivi said that Liberty, the most popular buyer shop in London, has a good eyesight and special shopping environment. "I hope China has such a professional buyer shop," he said.

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< p > she also said that many Chinese students now study design in the UK, and I think they are all good at the graduation exhibition. Some Chinese students are unable to sponsor the show, but their designs are great, and they will have the opportunity to work with graduates in the future.

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< p > another buyer from China, who is an excellent buyer (a pseudonym), is opening up a boutique buyer shop in Shanghai to specialize in the British niche fashion brand.

She has studied in the United Kingdom, she said, "Shanghai consumers are more mature. My friends and I are looking for some special and unique fashions. Price is not a problem.

When I was studying abroad, I liked visiting the designer shop in London.

During the London Fashion Week, I found that many brands had never heard of it before. I talked directly with those in charge of those brands, and they expressed interest in the Chinese market. I hope to bring some good works back. "

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< p > < strong > Chinese students: Fashion Week is learning experience < /strong > < /p >

< p > London as the capital of creativity, more than 50 London universities offer different types of fashion creative design courses.

The latest statistics released by the UK Higher Education Statistics Bureau show that over the past five years, the number of Chinese students studying fashion and creative arts and design in London has increased by 158%.

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Chen Siyu, a Chinese student in Luxury Management Master's degree program at Istituto Marangoni school in London, although she only had several shows of invitation, she still insisted on watching outside the home of Somerset House, and each time carefully matched her fashion and accessories, becoming the photographer of many photographers.

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Chen Siyu, who hopes to become a buyer later, is most happy to have a direct dialogue with designers, to understand the operation of the fashion industry, and to understand the actual operation process and the latest trend of fashion in the Fashion Week exhibition hall. At the same time, she can learn a lot about models, celebrities and fashion personalities on the sidelines as well as P.

There is a course in the school that is fashion trend prediction and modeling. She said: "the shape of my own match is captured by the street and posted on the fashion website. It will have a sense of accomplishment and a recognition of my professional ability."

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"P", Andrew Groves, a fashion design undergraduate course at University of Westminster, said that students in grade two of the profession need to practice in the designer studio of London Fashion week for eight weeks, which is part of the curriculum.

She said that the increasing number of Chinese designers in the United Kingdom also provided more internship opportunities for Chinese students. "Students can learn how to prepare a fashion show during their internship, and they can also exercise their communication skills with the organizers, media and buyers of fashion week. After all, they are still an important industry in the UK.

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Mccarthy, director of education and culture at London Development Promotion Department, said: "in the past ten years, the number of Chinese students studying in London has been growing steadily, with a total number of 12 thousand people. It is the largest group of foreign students in London at present." P

Among them, the number of Chinese students in fashion and design profession has increased to 1600, and is the second major category after business.

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