China Garment Association Promotes "City Outlets"

< p > the city complex is "the emperor's daughter is not worried about marrying"? According to the statistics of the strategic map of the 2013 China 50 city complex released by the world bank, the scale of 11 cities in the 50 popular cities all over the country is 10 million square meters.

By the end of 2012, the total number of shopping centers in the country was over 3000, with a total commercial building area of 212 million square meters.

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< p > according to the statistics and prediction of the commercial complex of 18 major cities by China real estate information group, by the end of 2015, the stock of urban complex area will increase from 80 million 870 thousand square metres at the end of 2011 to 243 million 870 thousand square meters, and the compound growth rate will reach 32%.

The "space surplus" of urban complex has become a problem that can not be evaded.

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< p > whether it is "overcapacity" or "excess space", the "surplus" is actually "< a href=" //www.sjfzxm.com/news/index_c.asp > homogenization < /a >.

Therefore, according to the characteristics of regional consumption culture, the urban complex carries out personalized business planning, and how clothing brand can form brand and product mix that matches the business planning and consumption needs through individual combination. This requires integrating the resources of both the commercial complex and the brand clothing at both ends.

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< p > China Apparel Association put forward the important exploration of "integrating stock resources to customize brand format for the comprehensive body of the city" in the press conference of "CHIC clothing" a href= "//www.sjfzxm.com/news/index_c.asp" new retail mode < /a >.

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< p > China Fashion Association, relying on its far-reaching influence in China's apparel industry and extensive international and domestic cooperation, integrates local brand and international brand advantage resources, and combines the power of developers of the urban complex, local government and professional operators to tailor the brand format to the specific consumer market. The China Apparel Association will closely cooperate with the relevant parties through capital bonds, and has set up investment management companies and business management companies to carry out specific operations. At the level of project management, it will make bold and innovative applications in such commercial frontiers as experiential consumption, O2O boundless sales, big data services, and integration of industry and Finance.

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< p > under the guidance of this business mode, < a href= "//www.sjfzxm.com/news/index_c.asp" > China Garment Association < /a > and its related agencies will aim at the specific proportion of urban population, GDP, total retail sales of consumer goods, per capita consumption expenditure and other basic economic indicators, such as basic architectural space, commercial functional requirements and value of commercial circle, and so on, and allocate the proportion of local brands, international brands and original brands, and the proportion of business area, so as to customize the brand format combinations with different characteristics and different characteristics for different cities, and plan to cover 50 or two or three cities in 5 years.

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< p > the first item was selected in Jinhua, the economic center of central Zhejiang, and its format is "city orlies", which emphasizes consumption and cost performance.

The traditional Oates, located in the suburbs of the city, is no stranger to us. "City outlets", as the name suggests, is the city's outlets, located in the city's sub center or even CBD. For example, the Jinhua project falls on the 500 beaches, known as "CBD's CBD", which is tailored to Jinhua's urban status, economic strength and the overall business environment.

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The above assumptions and initiatives of the China clothing association are not only an important step in pforming the function of the association to the market orientation, but also an important exploration of the whole garment industry in the context of China's economic pformation and upgrading, building a business ecosystem with symbiosis and mutual prosperity and positive interaction for linking brands, channels and consumers, and contributing to the release of urban consumption potential and the promotion of China's economic growth. P

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