Adidas Baodi Logistics Park Was First Launched In China

Recently, the world Sports enterprises Adidas's logistics park in Baodi, Tianjin, entered the commissioning phase of the equipment, and is scheduled to be put into operation in October this year.

According to introduction, Adidas logistics (Tianjin) Co., Ltd. is located in Baodi district. Adidas The first direct investment project set up by our headquarters in China is the key construction. Warehousing allocation And distribution center.

The project has been launched since March 2013, with a total investment of 53 million euros and a total construction area of 72 thousand square meters. It has the world's most advanced automated sorting and packaging line, mainly for Adidas's whole brand, providing storage, packaging and distribution business, and 120 thousand related products. It can store, pack and distribute 400 thousand pieces of clothing, 300 thousand pairs of shoes and 80 thousand accessories.

In addition, based on the construction of warehousing distribution and distribution centers, the company will also set up a regional settlement headquarters in Baodi to build a China electricity supplier operation center and exhibition experience center.

At present, the logistics park has entered the stage of equipment commissioning. The plan will be put into operation in October this year. After full load operation, the logistics volume will reach more than 70% of the total business volume in China. The annual sales volume will be 10 billion yuan and the tax revenue will be 800 million yuan.

In recent years, with the growth of the market in Europe and America, the Greater China region has become one of the most important areas for adidas group growth. In the past 2013 fiscal year, the sales revenue of adidas group decreased by 2.6% to 14 billion 492 million euros (122 billion 605 million RMB) compared with 14 billion 883 million euros in 2012, due to the negative effects of exchange rate convertibility. Among them, Western Europe dropped 6.8%, European emerging markets dropped 2.7%, and other markets in the Americas and Asia decreased 1.4% and 8.4%, respectively, with 5.95% and 6.35% growth in Greater China and Latin America.

If calculated according to the exchange rate unchanged, the group's global sales revenue in fiscal 2013 increased by 3%, net profit of 787 million euros, and sales in the Greater China region reached 1 billion 655 million euros, an increase of 7% over the same period.