Analysis Of The Role Of Shop Sales Data Analysis

< p > some brands with good business philosophy have installed professional clothing sales software and networking for all terminal stores, and professional data analysts are also provided in the company's marketing center for timely data analysis and countermeasures.

Excel software also has powerful data analysis function.

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On the contrary, more Brand Company and franchisees don't even have the most basic sales data (such as daily reports, monthly reports, etc.). They don't even know how much they sell last month. Some of them have data but are merely furnishings. They haven't been analyzed and applied for P.

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Strengthening the collection and management of marketing data, and carrying out a reasonable, correct and effective real-time analysis will help clothing brands and shops gradually overcome the limitations caused by experience marketing or over reliance on experienced marketers, form a new concept of scientific marketing, and enhance the market awareness, market management ability and market adaptability of brands and shops. P

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< p > < strong > 1 is conducive to making a correct and quick "a href=" //www.sjfzxm.com/news/index_c.asp > market decision < /a >.

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< p > clothing business has the characteristics of fast changing trend and relatively short sales period.

In the process of garment marketing, only timely grasp of the clothing sales and market customer demand and its changing rules can we quickly adjust the product mix and inventory capacity according to the response of consumers to the marketing plan, adjust the product price ability, change the sales promotion strategy, seize the business opportunities, improve the turnover speed of goods, and reduce the backlog of commodities.

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< p > < strong > 2 is helpful to understand the results of < a href= > //www.sjfzxm.com/news/index_c.asp > < /a > in time.

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< p > a comprehensive and comprehensive sales plan is a guarantee for the success of the garment enterprises. The analysis of the execution results of the sales plan is an important measure to adjust the sales plan and ensure the smooth implementation of the sales plan.

Through the analysis of clothing sales data, we can timely reflect the completion of the sales plan, help business personnel to analyze the problems in the sales process, and provide the basis and Countermeasures for improving sales performance and service level.

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< p > < strong > 3 is helpful to improve the running of garment enterprises' marketing system < a href= < //www.sjfzxm.com/news/index_c.asp > efficiency < /a >.

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< p > data management and communication is the symbol of the normal operation of the garment enterprise system.

Every link in the process of apparel marketing is integrated by data management and communication. Lack of data management and communication often result in runaway management, such as loss of goods.

The lack of data exchange between shops and shops will lead to inaccuracy of exchange of information and goods information, management information blocking and goods allocation.

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