Shopping Malls Promotion New Mother'S Day Becomes "Spicy Mother'S Day"

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< p > compared with the situation of mother's Day carnation in previous years, many businesses have been playing the business of young mothers this year, making mother's day a "hot mother's Day".

In addition to the regular products on Mother's day, baby products, food, make-up and even men's cosmetics have been introduced to mother's Day promotion.

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< p > < strong > more merchants push mother's Day "spicy mother" concept < /strong > < /p >.

< p > "hot mom's fashion words, who needs carnations?"

On the mother's Day promotion of "bread new words", in addition to this slogan, holding the baby, leaving a big wave hair, wearing a deep V black skirt, stepping high heel < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > the fashionable spicy mother image occupied the main part of the advertisement.

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< p > recently, reporters visited the market and found that some businesses also catered to the psychology of young consumers, making mother's day a "fashionable and spicy mother's Day" to cater for the consumption of young mothers.

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< p > most of the key commodities launched by Watsons during mother's day are cosmetics, such as Maybelline lip gloss, Veet depilatory cream, mask, sunscreen and other products, as well as children's shower gel, prickly heat powder.

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< p > SWAROVSKI's "a href=" //www.sjfzxm.com/ "commodity > /a" recommended during the mother's Day is also lack of Pink Necklace shaped necklace with peach shaped heart, a hair band filled with granular crystal and flower shaped hairpin, which seems not suitable for the positioning of the elderly.

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< p > and even the official micro official of the brand said that these mother's Day ornaments were mainly designed to create "young fashion and smart mummy".

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< p > even the network electricity supplier began to pmit the concept of "mother's Day".

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< p > Amazon's official website promotion products are divided by "fashionable spicy Mom" and "workplace spicy Mom", and the promotional products of "hot home mom" cover pregnancy products and infant products.

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On the main page of mother's Day promotion of Jingdong mall, < p >, there are Disney jewelry, intelligent Bluetooth watch, children's cotton candy machine and so on.

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< p > Mother's new mother's Day is not an old age patent "/p".

< p > "mother's Day is no longer a festival for middle-aged and old women. We are all mothers after 80, and there should be more fashion elements on Mother's day."

Ms. Chen, 32, a mother of 4 years old, told reporters that mother's Day is not just for her mother to prepare for her mother but also for herself as a mother.

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< p > "promotion is good, even if it is mother's day, children do not know anything, it is nothing more than changing names for their children to buy something affordable."

Ms. Zhao, who likes online shopping, says her family is only 2 years old this year.

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< p > < strong > expert comment < /strong > < /p >

< p > < strong > < a > href= > //www.sjfzxm.com/ > consumption > /a > concept change < /strong > /p >

< p > < strong > business expansion concept < /strong > /p >

P, a senior business person, said that at present, there are relatively few commodities in the market for middle-aged and elderly women, especially in real businesses.

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Less than P, merchants have promoted the concept of "mother" to the popular "hot mom" now.

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Below P, the new generation of mothers is not yet able to shop, but they are the main force of family shopping.

Businessmen have made good use of the festival to please the main consumer groups, and have achieved the sales goal.

MS Tung said.

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< p > this morning, Lai Yang, Secretary General of the Beijing business economics society, said, "with the good living conditions, many consumers have become younger in their age identification."

The cognition of the concept of "mother" also comes from the old impression of old age and toil, and now to the deep understanding of the role of women in family.

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< p > with the change of consumer's concept of consumption, mother's Day is no longer a holiday that emphasizes the products of middle and old age, but a family consumption experience. Although the business atmosphere is quite strong, it has already emphasized family and experiential marketing more than before.

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