Shoe Machine "Go Out" Export Orders Growth

Although the Chinese system shoes The domestic sales market is rather bleak, but the export market is getting warmer. Quite a few shoe machinery The export orders of enterprises have increased. In order to improve product profits, more and more shoemaking enterprises have focused their attention on overseas markets and accelerated the pace of "going out".

　　 Shoe machine export orders growth

Many shoe-making enterprises believe that the number of foreign trade orders has increased this year. The head of Fujian Jinjiang cooperation mould Co., Ltd. said that from the present point of view, the order situation in the export market is relatively good, and the number of orders has increased compared with last year. Not only is this shoe machine company feeling that the export market is in good condition, but also the head of Jinjiang new Kai Jia company has said that this year's export orders are numerous. In order to facilitate after-sales service, the company has set up 4 offices abroad.

According to the insiders, the increase in export orders for shoe-making enterprises is due to the fact that most orders received by these enterprises come from Southeast Asia, Africa, central and South America and other developing countries, most of which are purchased through local agents. Because the footwear industry in these countries is in the initial stage, there is a great demand for a large number of shoe making equipment, while the domestic shoe machine is of good quality, low price and high cost performance. Therefore, the products of domestic shoe machine enterprises have been welcomed by the international market and the orders have been increasing.

　　 Shoe machine enterprise's products develop towards intellectualization

Reporters learned that in the more than 500 shoe machine enterprises in Dongguan, most enterprises achieved steady growth last year. More and more shoe machine enterprises will save manpower, automation and intelligence as the direction of product development, and speed up the research and development of shoe machine products. The export sales of some high-quality shoe machine enterprises in Dongguan will exceed 30%. "The quality of the two color double needle sewing machine developed by our company is very good, and the introduction of it is welcomed by the international market." Related personnel of Ming Ling Industrial Automation Technology Co., Ltd. said that last year, the sales volume of rhombohedral realized 20%~30% growth, which accounted for a large share of exports. At present, the name is Ling. For export The proportion is 6:4, and the proportion of export sales is expected to be half by the end of this year.

According to media reports, last year, ILLY Automation Technology Co., Ltd. internal and external sales ratio began to show a balanced trend. At present, ILLY has independently developed a variety of intelligent products, such as "mechanical hand", "eight person group line" and "whole plant output device". Besides local sales, it has also been exported to many countries such as Southeast Asia, Europe and America, and has become one of the manufacturers that can realize shoe factory output.

　 Shoe companies actively explore overseas markets

Because of the decline in profits of shoe manufacturers in the domestic market, many shoe companies began to focus on developing overseas markets. In 2013, PEAK brand's overseas market sales were very good. It is understood that in 2013, PEAK brand overseas market sales reached 530 million yuan, accounting for the company's turnover revenue ratio increased from 13.4% in 2012 to 20.4% in 2013. Among them, the sales of PEAK brand in the US market increased by more than 100% compared with 2012.

In addition, the 31st sports brand 2013 annual report shows that the group and Finland are leading. brand OneWay set up a joint venture company to formally enter the sports market in Nordic Europe. OneWay will provide product design, research and development and technological innovation support. The group also set up an overseas business department with experienced and experienced experts. The team is responsible for bringing the brand to the international stage and developing business in Brazil and Latin America for the first time.