Design Principles Of Clothing Stores

< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > goods > /a > show the unity of the whole.

In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.

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< p > 2, placing and matching goods.

Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.

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< p > 3, the structure of goods is practical and effective.

In order to create a display atmosphere of < a href= "//www.sjfzxm.com/news/index_c.asp" > dress > /a >, the device structure of the design should fully reflect the auxiliary role of the display of clothing products in the actual operation.

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< p > 4, the construction of exhibition space is reasonable, smooth and guided.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

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< p > 5, goods display < a href= "//www.sjfzxm.com/news/index_c.asp" > style < /a > unique and outstanding features.

This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

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< p > clothing is the pronoun of fashion, which contains much more spiritual value than material value.

Two products with the same texture, material and technology may produce ten times or tens of times of price differences.

The reason is that the brand is different.

Even so, the role of the terminal can not be ignored.

Some people compare the purchase of the terminal to the football match. Although there are beautiful dribbling and passing, when the ball reaches the goal, it is not ready to shoot.

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< p > with the enhancement of the ability of modern market development and the opening up of a market, the construction of marketing network is basically no problem. Some garment enterprises may lay a sound market network in three to five months. Its speed is fast and efficiency is high.

However, when almost all garment enterprises can develop this capability, the degree of competition of terminal competition can be imagined.

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< p > the case of a shop is not uncommon. Today is the A brand, tomorrow is the B brand, the leisure monopoly is a while, the sports monopoly is a while, the shopkeeper wastes a lot of manpower, material resources and financial resources, and the harvest is a pile of difficult to throw out inventory and decoration waste.

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At the same time, enterprises also sigh for the unprofitable and frequent loss of terminals. What is the reason for the continuous dissolution of the network that they have built up? What is the reason? TV advertising has been bombing for a long time, promotional activities are going on and on, and material support continues to flow. In principle, there is no reason.

In fact, they have overlooked one of the most basic nodes, which is the terminal.

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< p > in fact, the ultimate goal of any commercial activity is to make profits. In other words, it is to make money.

But how to make the terminal profitable, let the previous advertising and promotion such as dribbling, produce an effect, and score the winning goal. The answer is: pay attention to the terminal and cultivate the terminal.

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