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Clothing Stores Do Activities To Distinguish Sales Promotion Purposes.

2014/7/5 18:29:00 30

Clothing StorePromotionPurpose

< p > strong > 1, compete for a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > expand market < /strong > /p >


< p > when the product is in a strong competitive position in the market, there must be no slack and slack thinking.

Promotional activities should continue.

At this time, the purpose of promotion is to compete for customers and expand the market.

No matter in terms of sales promotion and sales promotion, we need to seek innovation and creativity.

Strive to eliminate competitors in the shortest possible time.

You can't give your opponent any breathing.

The fact is that in some markets, strong brands are often dissatisfied with their opponents at this stage because of their arrogance and complacency.

< /p >


< p > strong > two, inhibit < a href= "//www.sjfzxm.com/news/index_c.asp" > opponent < /a >, protect market < /strong > /p >


< p > fierce market competition will evolve into a competition of sales promotion to some extent. Whoever has a strong sales promotion and good effect will have a higher share of the market and who will have the right to decide how to beat the opponent.

Therefore, when competitors engage in promotional activities, we must not take it lightly. We must carry out targeted promotional activities.

Otherwise, once passive, it will be beaten everywhere.

The author has operated a breast disease product.

At that time, the main rival was Rui long Ruan tablets.

There are many similarities in price, packaging, advertising strategy, promotion means, and even the mode of channel development.

< /p >


< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp" > new product listing > /a > attracting customers < /strong > /p >


< p > in new product promotion activities, businesses often engage in promotional activities in order to attract customers' attention.

Such as: spot raffle, roadshow, expert free consultation and so on.

At the scene of the activity, there is a hot blast, dance and entertainment, and product knowledge quiz activities. There are sky banners, slogans, and air blowing.

Generally speaking, the author believes that the entertainment of the activity should be improved to a greater extent, attracting attention and raising attention is the first consideration. Secondly, we should engage in moderate price concessions during the activity period, and induce some customers to try purchasing actions for new products.

< /p >


< p > < strong > four, reward customers, increase sales volume < /strong > < /p >


< p > if the product is a small product, or is in the recession of the product and there is no big investment in the promotion cost, how can we do it if we are not promoting sales?

If the product does not want to die unnaturally, I believe that sales promotion activities should continue.

The purpose of this time is to do everything possible to promote sales.

Whether to buy gifts, or to cash in cash, to return gifts, and to reward prizes depends on your Eight Immortals crossing the sea.

< /p >


The only goal of P promotion is to attract customers and increase sales.

We should design different promotion methods according to different purposes, and arrange the focal points, promotion scope and intensity of the activities.

Some of our businesses often promote sales for promotions.

The phrase "promotion is a discount" is very representative.

< /p >

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