Home Textile Industry Channel Marketing "Multi Faceted Flowering"

< p > in the home textile area located on the 7 floor of Han Guang Department Store in Beijing, according to the home consultant of Luo Lai special store, with the Spring Festival approaching, the weekend has become the focus time for consumers to purchase home textiles. Compared with the previous group buying upsurge, this year's new consumption performance is better, accounting for about 40% to 60% of the sales volume of the counter.

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A Hangzhou franchisee of "P > > a href=" http:// www.sjfzxm.com/news/index_c.asp "> Home Textiles < /a > said:" as the Spring Festival draws near, there are more people buying 4 pieces of clothing, and whether it is the purchasing benefits of the enterprises or the scattered purchase of the citizens, they prefer the big red bed products suite.

Even though the overall situation of the industry in 2013 was not very good, many domestic textile enterprises began to busy production in the first year of 2014, and many products were already sold out of stock.

In addition to the fierce fighting in the physical stores, online brand stores are not showing signs of weakness.

And echoing with the entity store, online sales are still leading in red.

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< p > at the same time, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > cloth art < /a > soft clothing consumption also "happy at the beginning of the year", big to curtain, carpet, small pillow, table cloth, consumer demand for home furnishing fabric is increasing and increasing.

In the interview, the reporter found that unlike the purchase of bedding products, shopping malls and boutiques are different. When buying soft cloth for home furnishing, consumers will choose the cloth retail or wholesale market closer to home or choose online shopping.

According to Taobao's customer service staff, orders are high every year and often need to stay up late to place orders and deliver goods.

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< p > in addition, the new year's a href= "http:// www.sjfzxm.com/news/index_c.asp" > New /a > has also promoted the sale of non decorative household textiles such as towels and bath towels.

Even though the industry and the terminal have been guiding and encouraging new consumption of towel, some achievements have been achieved, but it is far less than the traditional idea of "New Year's new use".

In an interview with consumers for new awareness and consumption habits, shark, Luo Lai and other home textile brand marketing people said that the new consumer market still has great potential and expansion space, it is worth looking forward to.

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< p > reporter comment: in the past wedding, gifts, group buying home textiles, home textiles new consumption trend is more and more obvious, become the new consumption growth point of the new year market.

In the interview, reporters found that whether Beijing, Shanghai and other tier cities, or Shenyang, Hangzhou, Changsha and other two or three tier cities, new consumption has driven the sales of home textile products to rise, especially in the young, highly educated, and certain economic strength of the consumer groups.

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In 2014, the home textile market in the beginning of the year fourth, in recent years, the continuous consumption trend advocating and training, home textiles new consumption has become the following holiday economy, gift economy, wedding economy, home textile terminal of the wealth of the fourth channels, and the performance has been showing good trend.

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