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Tmall Provides "Pre Test And Buy" Service, Physical Store Relies On Brand Breakout.

2014/7/18 14:43:00 31

Tmall First Try Buy Entity Seller Brand Linyi

> the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the Tmall clothing can be "first try and buy", Linyi entity sellers want to rely on brand break through. 
 clothing size is not sure? Version a, target= _blank, href=, //www.sjfzxm.com/ > cloth > /a > are not selected. Online shopping is always troubled by these problems. Recently, Tmall launched the "pre test and buy" service, which is loved by many online buyers. According to statistics, after the first test and purchase, 1 buyers have bought more than 126 thousand buyers in the past 126 thousand months, accounting for 87.2%. 
 facing the "strong recruit" of the electricity supplier, what are the ways to break the tight encirclement in Linyi's traditional physical store sellers? 17, the reporter visited the major shopping malls in the city with questions. 
 A Tmall "first try and buy later" sales doubled. /p >
 reporter landed on Tmall website and entered the "first try and then buy" product, which includes clothing, footwear, bags, sunglasses and teacups. The reporter randomly entered a new summer T-shirt shop. The store showed 434 monthly sales. The customer service showed that the monthly sales doubled compared with the same period last year. 
 the customer service told reporters that customers who enjoy the "first try and buy" must sign up for the letter, and the icon is displayed as "TN letter". Generally, customers who have online shopping and have high reputation will have "TN letters". If you don't like it, if you do not affect the two sale, you can refund the goods directly, and the freight will be compensated by freight insurance after confirmation of the return. 
 "buying first is really the gospel of online shopping." Citizen Liu said that the original online shopping is a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >. The most worrying thing is that clothes size and cloth are not suitable. Now it can be bought first, and the freight is compensated by freight insurance. Even if the consumer returns, there is nothing to lose. 
Mr. Zhao, who has just finished enjoying the "first try and buy" service, said that the store that can provide this service is also highly reputable and can provide high quality products and good services. He gets the clothes very much and immediately pays the P. 
 B entity seller main brand quality /p >
 reporters visited the shopping mall of Yimeng department store, Taoyuan world, Ginza mall and other shopping malls 17 days ago, and for most of the clothing dealers, they could only play the brand quality war. 
Ms. P, who has been engaged in clothing agency for many years in Yimeng department store, told reporters that the women's clothing business was not bad until 2009. After that, the development of online shopping was getting worse and worse. "The brand of my agent has opened a store in Yimeng Road, although every month is losing money, but the store is to develop brand, play a propaganda role in the street, fight brand quality war." 
 "Tmall's" first try and buy later "activity has a certain impact on the physical store. Ms. Sun said that manufacturers have direct sales outlets, and strictly prohibit agents from opening online stores. However, in order to protect the interests of distributors, the manufacturers will not sell new models directly. 
 Ms. sun admitted that although the franchised stores are losing money every month, the main profit point is the counters of the major shopping malls, and the market is won by the brand influence. 
 in Tongda Road, Huambo Hongwang brand "a target=" _blank "href=" //www.sjfzxm.com/ > dress < /a > square, women engaged in wholesale wholesale women insist on entity stores and online stores. She told reporters that she opened a shop in 2012, and recently saw Tmall's "first try and buy" service, which is planning to apply, but the application threshold is relatively high. "Only part of the commodities are participating in the activity now, which has little impact. Once the operation is mature, there will be more goods providing the service, and the impact on the store will be bigger." 
 > strong > C store is still the mainstream mode of purchase /p >
 "my online store sales account for only 10% of the physical store sales." Ms. Gao believes that although online shopping is developing rapidly, it has a great impact on the physical store, but it still can not shake the status of the store's sales leader. 
 Zhu Jiancheng, Professor of Linyi University Business School, said that with the intensification of market competition, e-commerce must be a marketing mode with great potential for development. However, it can not replace the mainstream position of physical store sales. Only that the development space of physical stores is shrinking is inevitable. 
 Zhu Jiancheng believes that < a href= "//www.sjfzxm.com/news/index_s.asp" > Tmall < /a > providing the service of "first try and buy later" is essentially a return to the essence of business: to meet the needs of customers to the maximum. E-commerce is constantly improving its service system to meet consumers' online shopping needs. It seems that the physical shop advantage is no longer, in fact, the after-sale service and product experience of the physical store are unmatched by online stores. No matter how online shopping develops, there are always people buying things in physical stores, not all goods are suitable for online shopping.