Managers Must Know The Ten Major Business Plan Keywords.

< p > 1, < a href= "http://sjfzxm.com/pioneer/" > commercial < /a > plan (Business plan): business plan is a coherent summary of important events, mission objectives, plan assumptions and basic business data in the company's business operations, including: development strategy and detailed phased goals, task division, progress assessment, cost budget, business income plan, etc.

Business plan is not a document, but a plan to guide the operation of an enterprise.

According to the actual business situation, business plan needs to be evaluated and adjusted every month, otherwise, the business plan will lose its proper role.

Therefore, the business plan should focus on the actual situation and adapt to the current business development.

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< p > 2, Business planning: business planning is to guide the operation of enterprises through periodic processes.

When necessary, planning, evaluation and adjustment should be carried out to optimize the planning.

Business planning is actually the operation and management of enterprises.

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< p > 3, Business strategy: enterprise strategy is a comprehensive exposition of the strengths and weaknesses, opportunities and risks, target markets, products and services, and market demands of products.

The emphasis of the content is to analyze the business core of an enterprise. Therefore, the enterprise strategy should focus on analyzing more valuable information rather than the market or products and services that the enterprises have not yet occupied or the products and services that they can not provide.

These key elements can be expressed and recorded through enumeration, slide presentation, critical paragraphs or other ways, thus highlighting the importance of the core of business strategy and business.

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< p > 4, Business forecast: business forecasting is a set of simplified and controllable assumptions for cash flow in the coming period, including sales, sales costs, expenses, assets, liabilities and funds.

Business forecasting is not only a prediction of future business operations, but rather a monthly estimation of the business and related data of the next year, and an annual estimation of the operation of the next two years.

The focus of business prediction is to predict the driving factors of major business indicators and to express them in monetary terms.

These driving factors include capacity, sales and marketing activities, salary management, direct costs and so on.

The goal is to illustrate the correlation between the main prediction data.

For example, the ratio of direct cost to sales.

Usually, the relationship between these values is more important than the actual value itself.

For example, if the actual sales volume is higher than the forecast, you will know that the direct cost will be higher than the predicted value according to the previous proportion forecast.

The effective business forecast process should be evaluated and adjusted every month.

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< p > 5, Strategic plan: the framework of the business plan.

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< p > 6, operation plan: business plan that does not contain business strategy.

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< p > 7, marketing plan: a business plan that does not contain the company's financial strategy.

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< p > 8, annual plan: no business plan for second and third is planned.

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< p > 9, Bank-ready business plan (/p).

< p > a. the commercial plan of a bank originates from the original business plan, but its design and use format are easier to understand. It is mainly a summary of the past and present financial situation of the company. The bank understands the payment records and assets of the loan enterprise through the plan.

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< p > B. some people may be used to writing business plans by using some business plan template files sold by some businessmen. These so-called semi-finished or ready made template documents are like fake products. Buyers should understand that using a ready to do business plan is a waste of money.

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< p > 10, Investor-ready or funding-ready business plan for investment or financing: < /p >

< p > A. investment or financing business plan is a derivative of the business plan. The plan focuses on the detailed description of the specific business that investors may be interested in.

The most common and basic contents of the plan usually include: management team introduction, product market demand, potential market, growth potential, competitiveness (unique advantages of enterprises, such as technology and Technology), future development scale and potential investment return.

However, it is important to note that if the plan does not explain the business prospects realistically, investors will never be interested in how bright or creative the document is.

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< p > B. see ninth item b.

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