New Technology Helps Traditional Retailers Respond To Electricity Supplier Shocks

Data showed that in September, the volume of British retail stores fell by 0.9%, while that of e-commerce increased by 7%. Analysts generally agree that traditional retailers are aware that they must change. IHL, a market research firm, expects global retailers to spend more than $190 billion on IT technology in 2015. These businesses mainly invest in areas such as payment systems, data security, new sales channels and mobile shopping. Internet And mobile devices to create a complete shopping experience for consumers.

　　 Hointer It is located in Seattle, USA. Jeans They offer quicker operation procedures for consumers who are too lazy to choose clothes. Consumers can download Hointer applications before shopping and decide what styles they want to try on. Then, the robot will send the customer's choice directly to the designated locker room. The clothes that the customers are not satisfied will be sent back. Customers can complete the purchase process by credit card without leaving the locker room.

In addition, Beacon is one of the technologies that retailers are concerned about. It enables retailers to track nearby shoppers' phones and send messages and coupons to them. In the UK, many retailers have been using Beacon technology. Of course, there are some new technologies that can not be perceived by users. For example, Superdry, a clothing retailer, is one of many companies that try RFID technology to track inventory and make sure that there are enough goods on the shelves.

Executives of the British brand Superdry say simple and low-cost changes will have a huge impact. Previously, Superdry provided a iPad with a card reader in a trial to enable customers to check out without queuing. If a commodity is out of stock, the guide may inform the supplier of the goods at any time. The senior executive revealed that the cost of the experiment was not high, but only part of the iPad mini was purchased. From the sales point of view, the return of this test is very high.

However, not all retailers are eager for new technologies. Geoff Brady, chairman of Harvey Jones, a luxury kitchen furniture manufacturer, said, "I think a lot of consumers will be confused. There are not even phone numbers on the websites of some enterprises. Customers can't communicate with enterprises on one to one. Sitting in the living room and designing kitchen furniture through iPad is not the same thing as communicating with other people."