Clothing Industry Electricity Supplier Impact Solid Clothing Store Cold On "Double 11"

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Net Xiaobian to introduce to you is the impact of the electricity supplier clothing clothing industry cold clothing on the "double 11".

"Double 11" electric business started to start last night. After nearly a month's momentum, everyone is looking forward to this new online shopping Carnival and refreshing the new sales record.

However, on the one hand, the storm of electric business is going on, and the clothing brand stores on the other side of the line are frequently closed: Giordano closed 74 retail stores in the three quarter. In the first half of this year, there were 347 stores in the seven wolves, 73 in the nine Mu Wang Guan stores, 53 in the card slave Road shop, and 46 in Hinur's shop.

This contrast of hot and cold makes people sob.

How to deal with the new business trend has become an unavoidable problem.

Giordano stores 165 stores a year

Under the environment of electric business, even Giordano, a big clothing dealer, can hardly avoid the fate of closing stores.

In November 5th, the company announced the three quarter that the company closed 74 retail stores in the third quarter, including 63 in the mainland of China.

At the same time, the company also said that in the past 12 months, the company closed 165 stores in the mainland of China.

In the third quarter, sales decreased from HK $1 billion 333 million to HK $1 billion 283 million in the same period last year.

Quarter brand sales decreased by 6% compared with the same period last year, while the brand sales in the Korean associated companies decreased by 11%, compared with 6% in the quarter.

Giordano also said that in the third quarter of this year, cash flow fell by 47% to 85 million yuan.

In this regard, analysts estimate that in China and Hong Kong sales are not ideal and the U.S. dollar is stronger, Giordano's future development is difficult.

Insiders pointed out that Giordano is not alone.

Since last year, after the sports brand launched a large-scale customs shop, men's clothing enterprises also launched a large-scale shop closet.

According to statistics, in the first half of this year, there were 347 stores in the seven wolves, 73 in the nine Mu Wang Guan shops, 53 in Guan Nu Di Lu Guan Guan and 46 in Hinur Guan Guan.

Among men's listed companies, the seven wolves are the most closed stores.

Last year, seven wolves closed altogether 505 stores.

Women's clothing enterprises are also having a bad time, and the agate clothing retail group, which owns its brand, has released the bulletin of the China Daily report. In the first half of this year, IgG has closed 88 stores in the Chinese market, and its performance is on the decline.

It owns 38 brands such as Esprit and last year in China.

Clothing brand shop cold on "double 11"

Did the company close to Qingdao? Yesterday, the reporter visited the market and learned that since last year, the sports brand of Lining and other sports brands in Qingdao has been closed, causing concern.

But the main Giordano and seven wolves stores are still in operation.

Yesterday, reporters in Zhongshan Road Giordano saw that there was not much traffic in the shop on Monday.

In a small shop, a waiter is receiving customers.

The reporter saw that there was no theme promotion in the shop, but it was also in disguised Discounts: two jeans 320 yuan, two knitted sweaters 300 yuan...

Shop assistant told reporters that although there is no "double 11" promotional activities, but the discount strength is not small, and "online selling things and shops are not the same."

Subsequently, the reporter went to a department store in Zhongshan Road and a store of seven wolves in Taitung.

Some clothes marked sixty percent off in the shop.

"Double 11" is half price, but we still have sixty percent off.

Besides, it's easy to buy fake online.

The clerk told reporters that she had closed a seven wolf store in Zhongshan Road a few years ago, but has not heard about the store recently.

Reporters then contacted.

Dealers in the brand Shandong region did not receive a positive response.