China Leather And Fur Industry Under Pressure To Build Its Own Brand

　 CHIC 2013 the exhibition area of E3 (fur / leather / feather), which is one of the eight main exhibition halls, has reached 12500 square meters. It attracts more than 70 outstanding enterprises at home and abroad to participate in high-profile exhibitions. With the theme of "force fit", it combines the design concept of leisure fashion with noble luxury with openness. The international brands, agencies and exhibition groups are participating in the joint venture, leading the Chinese garment industry to move towards fashion and internationalization gradually, and recreate the luxurious image of leather fur in the public's mind.

In 2013, it was the "Sino Turkish cultural year". CHIC2013 joined hands with the Ministry of economic affairs of Turkey, inviting Turkey, a traditional tanning power, as the "special cooperation country" of the exhibition, and the 18 Turkey represented by the PANDAS brand. Excellent leather fur Enterprises The collective appearance of the E3 exhibition area brings different design concepts and tanning techniques to the exhibition, so as to open the door and invite in to promote the exchange and development of the industry at home and abroad.

Turkey exhibitors discuss with Chinese customers

At the exhibition, Turkey exhibitors said that China has always been Fur leather industry in the world The important members of the Chinese market in recent years have shown a rising level of consumption, attracting more international brands, and believe that China will occupy an increasingly important share in the global fur and leather import and export market in the future. Therefore, we hope that this exchange will be able to understand more deeply the consumption characteristics and needs of the wider fur market in China and speed up the development of trade.

In response to the increasing pressure of "invasion" from the international market "foreign brands", the reactions of several major fur and leather manufacturers in China are more optimistic. Mr. Kang Jingtao, general manager of Beijing Costa apparel limited, said: "the weak are worried and the strong are creating opportunities. After long term cooperation with international high-end brands in the field of OEM and OEM, the accumulation of precipitated industries has made China's Fur leather manufacturing industry There is no fear of any challenge in product quality. With a welcome attitude, we invite more international colleagues to come in. At the same time, we also go out to learn and achieve common prosperity and development with a humble attitude. "

At the CHIC2013 exhibition, on the issue of how to enhance the international competitiveness of Chinese fur leather enterprises and maintain the healthy development of the industry, the leaders of various enterprises invariably expressed the need to improve the development of the industry chain and speed up the transformation from the international luxury brand, the OEM to the fashion luxury brand in China.

However, the focus on brand building and synchronous development of channel innovation are two important initiatives.

In view of the special attributes of fur leather industry, the packaging and accumulation of high-end international, professional and humanized services are carried out. High-end customization The goal is the common development trend of this exhibitors. Among them, often appear in the international fur leather four auction houses, the only Chinese female entrepreneur, and has 25 years of fur business experience of Beijing Hui te FA fur Co., Ltd., Ms. Sun Yingli also knows it well, in the major sales cities across the country to eliminate crash shirts, to ensure that high-end custom customers absolute private feelings.

Faced with the rapid development of the Internet, although the retail industry has been permeating online and offline, multi-channel integration has become a normal development, but fur leather enterprises have always been cautious about the attempt of electric business. In fact, the cost of electricity supplier operation is not lower than that of physical sales. What is more important is the lack of the noble service and experience necessary to sell fur leather products. Although the electricity supplier is the trend of the times, the fur leather industry has its own characteristics. All these problems need to be further explored. Mr. Qi Jingwei, chairman of Siqi home Fur Fashion Co., Ltd., from Haining, Zhejiang, said. And information technology that is full of technology and technology. Traditional fur leather The combination of product innovation and application and cross boundary interaction of resources in various fields is becoming more and more popular among enterprises.

CHIC, who has been growing side by side with China's garment industry for twenty-one years, has been sharing the experience with a continuous innovation platform. It has fully worked for the enterprise's business connection, brand promotion and the positive role of expanding channels. brand Core competitiveness, meet challenges, win common prosperity and win win