Outdoor Sports Brand Decathlon Expanded To 500 Stores In Hua Men Shop In Five Years.

　　 Mass sports The golden age of the retail market is coming. The world's largest sporting goods retailer Decathlon (Decathlon) has reached 100 stores in China, and the target of "opening 150 stores in China before 2015" will be raised three years ago to speed up the total number of stores to 500 in five years.

Decathlon has been accelerating China since 2009. Rate of expansion 。 From the number of stores, 10 stores opened in 2010, and 2012 opened 16 stores. In 2013, the plan was to open 23 stores in the mainland. In 2015, Decathlon is expected to open about 60 new stores in China. From the perspective of Decathlon's presence in China, it is mainly concentrated in the eastern coastal provinces and central provinces.

At present, there are mainly 6 stores in Beijing, namely, Da Jiao Ting shop, Yizhuang store, Longde store, Lai Guang Ying store, craft West store and Xisanqi store. But the three or four line cities and the western region are becoming the direction of Decathlon expansion. Di Bai hang, President of Decathlon group's real estate division, has said that the development of urbanization in the western region is very fast, and Decathlon is now entering these areas.

At the same time, in order to cope with rapid expansion, Decathlon We are also seeking partners. In August of this year, Huayuan Real estate reached a strategic cooperation agreement with Decathlon and signed the strategic cooperation agreement. Huayuan Real Estate and Decathlon's first strategic cooperation was set up in Huayuan good world project in Tongzhou. In March last year, Decathlon and Vanke reached a strategic cooperation, which means that Decathlon will then enter into Vanke's residential or commercial real estate projects by leasing or customizing.

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A few days ago, the reporter walked into the Hangzhou cross-border trade e-commerce industry park. Throughout the bonded warehouse there was an orderly and busy scene, and the imported cow stall milk powder from the workers of the logistics company who used forklift to rigorously test a case was sent to the production line from the warehouse.

On the production line, the milk powder was split open into small boxes. A woman worker wrapped the milk powder cans tightly and wrapped a custom gas bag into the express delivery carton, and then placed the delivery information sheet. Make smooth reading. These overseas goods, which have been prepared from overseas bonded warehouses, have omitted the overseas delivery process. The delivery time is comparable to that of domestic products, and it usually takes only 3-8 days to arrive.

On the other side, overseas direct mail packages produced during the "double 11" period have been divided into 5 waybills and a total of nearly 10 thousand pieces. The reporter estimated the speed of about 6 seconds under the scene. The qualified milk powder, health care products and mother and baby products were handed over to the express company and sent to the order holder.

"The following direct mail packages will arrive in tens of thousands." Hangzhou's cross-border trade e-commerce import industry park official told reporters that the pilot year's volume of business has climbed steadily in the past six months, which proves that the "bonded online shopping" import mode adopted by the park is suitable for market demand and development.