Improve Sports Sense Of Fashion, Take Stock Of Brand Movements, Shoes And Clothes.

With the improvement of the quality of life and the improvement of people's attention to health, fitness exercise is no longer the exclusive of grandparents, and has become an increasingly widespread project.

With the rise of social networking, sports are no longer a boring task, and become a popular social way and fashion topic.

Looking closely at your friends circle, you will find many sports fans around: night race, marathon migratory birds, fishing enthusiasts, square dance mothers...

While they are showing their successes and seeking companions, a sports equipment PK competition is also quietly proceeding.

And in the big show and Star Street, many stars like to appear in sportswear.

Even the "matching taboo" of assembling sports shoes to the West has now become a fashion trend.

The major brands have also looked ahead to this business opportunity.

Apart from continuing to innovate in terms of professionalism, it has also begun to work hard on the aspect of the appearance of the products, and even has drawn the attention of famous designers and big stars.

Thus, sportswear bid farewell to the era of "soil, fertilizer and circle" and began to pform to the era of "type, type and type".

Inventory of the most popular Designer Series

Alexander Wang * H&M series

If asked in the fashion industry, what is the most popular sports product in recent years? It must not belong to the Alexander Wang H&M series co operated by Chinese designer Wang Daren Alexander Wang and H&M.

They not only make many "kings" men and "kings" women crazier, but also let more fans queuing up in the rain in the night, just to grab a Wang Daren's design sweater or glasses.

Alexander Wang, a fashion designer from New York, released its personal brand for the first time in the show in 2007, and steadily dominated the fashion industry by constantly reinterpreting and interpreting urban wind uniforms.

Alexander Wang is known for its keen design, and its excellent contrast skills make perfect and defective co-exist.

His style of fashion is neither artificial nor farfetched, and the fashion of his design has always been elegant and leisurely.

The Alexander Wang H&M series includes men's and women's costumes and accessories. Alexan-der Wang will also present a series of products not only fashionable but also new ways of life with its typical cynicism.

The Alexander Wang H&M women's clothing series grasps the urban pulsation, integrates the ordinary sportswear and high performance sportswear into people's daily life.

The use of details and fabrics in the series is a combination of functionality and fashion. This is the first time that Wang has designed high-performance sports apparel involving many sports fields.

The women's wear series includes 38 exclusive design costumes, and accessories and full of fun daily necessities, suitable for street, fitness, nightclubs and other modern life occasions.

The Alexander Wang * H&M men's wear series features high performance sportswear features and functionality to create urban fashion models.

This series includes 23 new designs of clothing and accessories, and a series of daily necessities, which shows novelty and humor.

Li Yuchun, 2NE1, Fan Bingbing, Wang Yangming, Ning Zetao, Li Chen, Liu Liyang, Li Fei'Er, and Han fire and so on were unveiled by Alexander Wang and H&M at a publishing party held at the orchard of Shanghai warehouse. The perfect appearance of the Alexan-der Wang * H&M cooperation series is a perfect introduction to the avant-garde urban sense of the combination of sports and fashion design.

On the eve of the official sale of the AlexanderWang * H&M Series in 13 stores in the 8 largest cities of China, the queues of people queuing up in the rain have appeared.

Adidas * Pharrell Williams Tennis Series

Adidas sports products have a high rate of innovation. Apart from continuous innovation in the performance of single products, they also pay special attention to collaborating with designers to work hard in the aspect of fashion and fashion.

A few days ago, Adidas was one of the long-term partners.

With the designer Pharrell Williams, a series of limited products based on the classic Adidas design have already left the street. "Tennis Series" launched the red, green, white three colored leather Superstar.

Track Jacket.

Tennis Pack, inspired by tennis, created by Pharrell Williams, put the trend jacket on a personal label.

He redesigned the classic SuperstarTrack Jacket of Adidas, using micro porous Napa leather and bright white three bars.

After minor improvements, the clipping of the new sleeve and the pilot jacket makes the OldSchool style new.

The cooperation between Adidas and Pharrell Williams is based on street modeling aesthetics, promoting energetic optimism and equality spirit.

The limited series was launched in November 1st in designated footwear boutiques, global concept stores, Adidas Originals flagship stores in Shanghai, and adidas.com/pharrellwilliams official website.

UNIQLO UNIQLO 2014 autumn winter SWEAT series

The famous street fashion leader NIGO has been the creative director of UNIQLO uniqo UT since the spring and summer of 2014. In the autumn and winter of 2014, NI-GO was also involved in the design of this season's autumn winter series.

The new SWEAT series uses excellent fabrics, and further improves the fiber quality and weaving methods. The tailoring is more self-cultivation, and the details of hat, neckline and cuffs are also more exquisite.

The trend of minimalism swept across the globe, highlighting the beauty of the fabric itself, and creating SWEAT suitable for everyday life has become the focus of this season.

UNIQLO UNIQLO's basic rest sportswear series has increased the number of modal fabrics this year, and has introduced more than 100 kinds of colors and rich version.

It includes zippers, hoodies, pullovers, jackets and sports pants. It provides more choices for people who love sports.

In addition, famous

The designer of Helmut Lang Alexandre Plokhov also crossover to design a "URBANSWEAT" series.

With the theme of "bringing SWEAT into a more fashionable and charming new era", the series perfectly integrates Helmut Lang's unique minimalist style and high quality with UNIQLO SWEAT.

This series of clothing is mainly based on black and gray colors, so that each wearer can show his personality and comfort.

The new series not only has a series of men's and women's wear, but also introduces a series of cool children's clothes.

A sharp weapon for improving sports sense of fashion

Baseball cap

The rise of a fashion trend is always so casual, but without reason.

I don't know when the sport related baseball caps began to shine in the fashion world.

Beneath its colorful appearance, there is a simple and understated breath.

And the fashion mix of big people makes the caption of baseball caps infinitely magnified, and the potential of fashion can not be underestimated.

When winter comes and your hair loves to dance, you may choose a baseball cap to score your sports equipment.

Plain white and advanced black are all good choices, while the baseball cap with wave point and laser pattern is more personal.

Sports Watch

Sports are often accompanied by professional costumes, such as sportswear, sports shoes, hair belts, gloves and so on. Although these can also pursue fashionable beauty, they are more reflected in sports auxiliary functions, and fashion attributes are not so pure.

Watches are not only rare fashion items that can be worn in sports, but also the most valuable ones. They are the core elements that best show their taste.

Sunglasses

In most sports,

The exposure rate is not high.

If you want to add some highlights to your sport, remember to wear a pair of sunglasses and go out.

In outdoor sports, wearing a pair of high quality sunglasses can not only protect the eyes, but also obscured the indistinct or even tired eyes caused by sun stimulation.

If you are not allowed to wear makeup or makeup, if you go out for sports, a pair of sunglasses can make you look more confident.

If your sportswear is a bit monotonous, pick a fashionable sunglasses as an embellishment.

In short, sunglasses, as a versatile matching artifact, can make the insipid sportswear glow with modern brilliance.