Interpretation Of The Theme Of The Ninety-Seventh China Needle Cotton Trade Fair

March, spring and the revival of everything. In March, it was agreed by the enterprises and dealers of the knitwear industry. March 2015 12 ~14, Shanghai New International Expo Center, the ninety-seventh China needle and cotton trade fair, said good.

After nearly 100 years of hardship and tempering, sponsored by China Textile Business Association, the China needle and Cotton Trade Fair (hereinafter referred to as "China needle Association"), organized by China Textile (Beijing) Exhibition Co., Ltd., is currently the largest, largest and most influential professional event in the domestic underwear and home textiles industry, and has long been the "weathervane" leading the development of the industry. In 2015, the exhibition will be clearer and clearer. The theme will be "channel of hope".

　 Industry trend: close to the exhibition "double line integration"

In this session, we will see the general trend of the electricity supplier in the industry. In organizing the activities, the organizing committee will greatly increase the content of the forum, and the exhibition will be more colorful. Perhaps a few years ago, most of the traditional knitting home textile industry also sniffed at the "online newborns". Now, in the fast developing market process, the increasingly fierce competition under the line and the continuous rising of operating costs have gradually become the bottleneck restricting the development of knitting enterprises. People have locked their eyes on the electronic business platform.

The ninety-seventh China Acupuncture Association will deeply analyze the urgency, necessity and revolutionaries of the whole channel through a series of thematic forums, so that exhibitors, distributors and guests can be enlightened and captured in the process of sharing successful experiences and brilliant ideas. Yes, the needle is no longer just a place for trading. It gradually develops into an important medium for exhibitors, distributors and spectators to exchange. It also discusses and discusses solutions to problems arising from the industry.

In 2015, the "China Acupuncture Association" will further intensify the "two line integration" efforts, with a deeper understanding of the market. This is not only the consideration of the industry strategy, but also the innovation measure of the service market. The "China Acupuncture Association" will further integrate the resources of the industry, form a strong combination, take strong and weak belt, and take big and small development pattern, and really start the first shot of the industry association reform. This will also become another milestone in the development process of China's home textile industry. Its significance lies mainly in the fact that the "middle needles" can make cluster enterprises realize the true sense of "Tuen Tuan" development, which is equivalent to forming a prototype of a strategic consortium. In the future, it will attract more enterprises to join and expand this strategic consortium. On the other hand, on the other hand, the "China Acupuncture Association" will increase its support for industry development strategy research, major innovation foundation projects, industrial policies and standards formulation and other strong service activities to further promote industrial transformation and upgrading and healthy development.

It can be said that with the formulation of the national "New Silk Road" strategy, the series of activities such as silk China will open a new era of deepening the reform of home textiles and knitting. This is nothing more than a systematic change. It indicates that our home textile industry has reached an unprecedented level in the sense of industrial ecosystem. The Chinese textile chamber of Commerce and related organizations and home textile companies will become the driving force for the development of the industry in the future.

　 The road to innovation: innovation, recruiting Phoenix and attracting Phoenix

How can we build our own market in the crowded knitting Market? How can we survive in a depressed economic environment? How can we balance the relationship between offline stores and e-commerce? Are there any potential risks faced by the highly developed e-commerce platform? This is a topic that the Organizing Committee of the acupuncture Committee has been thinking and practicing. This year's rich supporting activities around the exhibition will bring surprises and gains to the exhibitors.

"Doing the best in China" Towel This is our pursuit and our strength. " As a veteran manufacturer of towel and furniture products, it is also the leading brand of many years' exhibitors. Nantong Dadong in the towel business generally "not enough", this year's sales figures are still gratifying. The company's brand "DD" has been in Tmall for 3 years, and now it has a good momentum and its annual sales volume is more than 2 million yuan. Zhu Renjun, Minister of marketing, told reporters. This is indeed the case. A reporter clicked on the DD flagship store in Dadong, Nantong, and found that the total sales volume of various bath towels was over ten thousand, and the monthly sales volume was over 1000, maintaining a steady growth trend.

"This is a game between the virtual and the real." People in the industry have so much to say about the relationship between online and offline sales, "but no matter what format, it is most important to achieve profitability." If only one line is not insurance, walking on two legs is the right way. Nantong Dadong is well versed in this way.

Unlike "DD", the brand of "big east", "Eisen Upxon" and "Du Hao Doout", are also made in the physical channel. "Different brands distinguish different sales channels so as to ensure that they will not get caught up in online and offline price disputes and the dissatisfaction of franchisees. These two sub brands mainly focus on high-end department stores. Online and offline coexist, and the sale of different sub brands will not be confused. Zhu Renjun said that in the future, Dadong will continue to deepen its efforts in the channels of e-commerce, research and development, and marketing products that meet the needs of the electricity supplier. This exhibition will also learn more from the industry information and learn how to cut the electricity supplier into the exhibition.

Future: brand active confidence firm

In recent years, the home textile and knitting industry has made great progress, but in the process of rapid development, the war of talent, the increasingly fierce competition in the industry and the continuous rising of operating costs have gradually become the bottleneck restricting the development of enterprises.

In 2012, Jiangsu Blue products. fibre After many years of home textile brand operation, Technology Co., Ltd. is determined to take the research of differential functional fiber as a new starting point, based on the home textile industry market, and set up an innovative R & D system, to develop the knowledge of product development and branding, and gradually expand to other industries in the direction of differentiated functional fiber, and become the leader and leader of the industry fiber research and development.

This time, blue products will be exhibited in the "middle needle" and will produce the latest fist products and scientific research results. The brand official said: "at present, there are not many R & D investment in home textile industry in the field of filled fiber, and there are few specialized functional fiber research and development institutions. Many enterprises do not emphasize products in the process of promotion, resulting in a situation of functional ecosystem fiber market. In the face of this situation, the company will take the opportunity to integrate various resources, and work together to build the national eco home textile research center, specializing in the exploration and guidance of functional ecological fiber, and establishing a platform for multiple applications of achievements.

Another important brand in the exhibition is "Shiyuan yuan Home Textile Technology Co., Ltd.". Its products are supplemented by home textile related products, such as core, piece sets and so on. At present, there are online sales of commodities on Amazon platform, which are widely loved by consumers. Yan Jinyu, manager of Shiyuan yuan, thinks that every sales channel has its own advantages. When taking the online platform into consideration, home textile enterprises should also attach importance to the operation of the entity store and give full play to its unique advantages: for example, face-to-face communication with customers can help the brand to provide emotional services and humanized services, and to display more comprehensive product services.

"As long as we give full play to our advantages, we can still make the physical stores well. In addition, through the three-dimensional marketing network and strong product support, the company is confident in the future development. " Yan Jinyu is full of confidence. It is understood that with the continuous innovation of design concepts and continuous improvement of after-sales service, we are stepping up the door to go abroad and marketing in Europe and America, Japan, Southeast Asia, Hongkong and other countries through integration and optimization of hardware and software facilities.

Through interviews with these highly representative brands, reporters saw their ardent expectations for the Chinese Acupuncture Association, especially the bed products enterprises showing great enthusiasm for the needle industry. Chinese Acupuncture Association The best platform for investment promotion is to win the economic and social benefits with the help of the flourishing exhibition brand under the premise of the general downturn of the industry.