Puma Millions Of Dollars Hire Rihanna To Design Products

In recent years, Puma (PUMA), which has been walking the fashion and fashion line, has made a big deal recently. Rihanna invited Rihanna (1 million) to design sports shoes and other products for him. This is not the first time that RiRi has been involved in fashion design. She had worked with Armani to design underwear and cowboy costumes, and later designed a series of costumes for the British high street brand River Island.

According to the New York Daily News Confidenti@l column, Rihanna will sign a 7 digit contract with Puma, a famous sports brand, to design sports shoes and sportswear products for Puma. It is reported that the sportswear giant has already formed a team for the "lifestyle" product line of cooperation between the two sides.

"The company will arrange exclusive coordinators for Rihanna, specialising in her affairs, and a junior coordinator as their assistant." Puma insiders told the New York daily news that "she will focus on the design of shoes, but will also help design pants and tops."

As we all know, Rihanna was (probably still) a loyal fan of Adidas. Now, Puma's contract with more than $1 million is about to be signed, which will prevent the media red man from appearing repeatedly in his competitors' products. Is this not an arrow? "She will slowly start putting Puma's clothes into her closet, wearing them to shoot or go out the street." The insider said.

But Rihanna has not officially announced the news. She is said to have gone out to sea. "The contract has not yet been signed, but it is already a matter of certainty, and she is willing to do it." Insiders added.

Cooperation with Puma is not the first time Rihanna has set foot in fashion design. style Avant-garde and boldly famous music queen Fashion world It has been a long time. In 2011, RiRi collaborated with Armani in designing underwear and denim costumes. Later it collaborated with its designers to design a number of the most prominent red carpet Adam Selman (Adam Selman), designed a series of clothes for the British high street brand River Island. Last year, she also designed two make-up series for luxury brand MAC.

"It's not all because of my singer status." Rihanna said in an interview with the British magazine VOGUE in February this year, "someone is more talented than me in singing. But people want to know who you are. Fashion is a clear indicator, a way to show your attitude and your mood. "

This summer, Rihanna, Robin Fenty (Robyn Fenty), has also registered a series of trademarks, including Fenty Apparel and Fendi. Fendi clothing (Fenty Clothing) and so on, let people speculate that she will launch her own product.

Similarly, signing Rihanna is not the first time Puma has collaborate with celebrities. Last year, the German multinational hired another Solange Beyonc, Solange Knowles, as the "artistic director". In February this year, it launched a series of fashionable shoes with its own favorite new artists, photographers and graphic designers.

Puma also works with Superstar interior designers and Philippe Starck architects. From 2004 to 2007, the "StarckPuma" board shoes and "Starck Naked Bodywear" underwear series were launched in 2004. However, in this regard, Puma will also step up its efforts to catch up with its old rival, Adidas, the boyfriend of Kardashian, another darling of the fashion circle, and the Yeezy of rap star Kanye Kanye West has made great success.

So far, Puma and Rihanna have not yet made an official response to the cooperation.