"Black Five" Suppresses "Network Monday" Sales Growth

According to ShopperTrak statistics, the sales of all traditional shopping malls in the United States in the "black five" day are 9 billion 100 million dollars, and the total retail sales volume is 2 billion 300 million yuan (about 14 billion yuan).

Internet sales account for about 20% of the total sales in the whole day, although the share is not large, but there is still a growth over last year.

Of the $2 billion 300 million of Internet sales, 24.2% contributed by tablet computers and smart phones, accounting for 15.6% of the total, and 8.6% of the sales.

This year "

"For the first time, it has been introduced into China's electricity consumer market.

Through the cross-border e-commerce platform Hai Tao.

Some experts pointed out that this year's "black five" shopping Carnival embodies two highlights, one is the obvious increase in online retail sales, followed by the rise in consumption accounts for tablet computers and smart phones.

The addition of Chinese sea Amoy visitors is also one of the reasons for the significant change of the "black five".

After "black five", followed by "Internet Monday".

This year, sales of the "Internet Monday" slowed down in the US due to overdraft of "black five".

According to IBM data analysis, as of the eastern time of 6 p.m. in December 1st, the online sales of "network Monday" increased 8.1% over the same period last year.

Significantly lower than last year's 17.5%, the average consumption per capita is US $131.66, which is basically the same as last year.

According to IBM's data, mobile devices such as smart phones and tablet computers have further increased their role in promoting online shopping.

Web browsing by mobile devices accounts for about 38.3% of the total browsing volume, an increase of about 30% over the same period.

Sales achieved by mobile devices account for 20.4% of total network sales, up 30.1% from last year.

According to a survey released in November 30th by the National Retail Federation (NRF), the number of shoppers on the Internet Monday will be lower than last year, from 132 million last year to 126 million.

Matthew Shea, President and chief executive of the company, believes that consumers' enthusiasm for the "Internet Monday" has been reduced because consumers believe that they can find cheap goods on the Internet throughout the holiday shopping season, rather than being confined to "web Monday".

With the rise and rapid development of online shopping, in 2005, Monday, Thanksgiving Day weekend became a holiday of online shopping. It was called "network Monday".