Magic "Magic Box": Promotion Needs To Know "Three Theories"

　　 First of all, is promotion necessary? Discount ?

Zhu Wenxin thought that if it was five years ago, perhaps someone could say that it was not a discount. But today, there must be a discount. However, the discount is not allowed to make it clear. Discount space can be used for planning packaging.

The price discount is the most serious chronic suicide of the brand, with a discount, the guests are more business, but the profit is not much. Turnover is not the fundamental goal we pursue, and profit is the fundamental goal we pursue. And the first hurting the discount is our VIP customers. 20% of the core customers will create 80% profits for you.

　　 Second, is stock equal? profit ?

He Junfeng gave an example to illustrate this truth. There were a number of jackets. After entering the goods, they found that they could not sell, so they began to promote sales. The purchase price is 200 yuan and the retail price is 400 yuan. How do we promote it?

Most retailers do not have a concept, that is, if goods are discounted, they should earn at least the toll and electricity fee, which should not be lower than the cost price. People's death hole is at 200 yuan, that is, the price of the order. Once you have set the price of 200 yuan, you lose, and lose the way you calculate with your opponent.

You count the ledger, the opponent is a big account, so your tactics must have no opponent. The opponent calculates not a balanced integral point of clothing, but a balanced integration point of a store. Once your turnover is over balance, all your inventory in the warehouse is profitable. When you realize this, your mind can be relaxed, and you can release your hand to plan sales promotion.

Therefore, before the sales promotion, we must find out the break even point of the store so as to finally determine your sales promotion rate.

　　 Third, magic box theory 。

Now there is a magic box. There are 5 holes in the box. If you put 5 coins into it, you will get 10 coins. But the magic box has time limit, only one hour. In half an hour, there were two holes stuck, and there were two choices at that time. One was to put three other holes in the two plugging holes, the other was to spend five minutes to dredge the other two holes and put five more five places. Which way should we choose to make the most money in a limited time?

He Junfeng analysis, the two stuck, is inventory, that magic box is a shop, five coins are goods. Many people will choose to earn money first, then deal with those stocks, but forget the two biggest costs: time cost and opportunity cost. Also forget the most important indicator of the retailer's cash turnover: the speed of cash turnover is the speed of the magic box.

Many people never pay attention to these three indicators. Why are the people of Wenzhou so formidable? Wenzhou people are different from others in terms of these three key concepts and indicators.

For example, there are 3 million yuan of goods unsalable, many people will choose to put it first, wait for two months later to deal with it; but Wenzhou people choose to sell at a low price, the 1 million yuan first recovered, after getting the 1 million yuan of funds, actually fought for two months, the turnover rate of the capital was once a month, 1 million yuan recovered, immediately used for turnover, 1 million yuan to 2 million yuan. 2 million yuan into goods, and then turn around a month, become 4 million yuan. But if you wait for two months to deal with the inventory of 3 million yuan, you can sell at most 2 million yuan.