The Prospect Of Sports Shoes In The Age Of Universal Running

At present, the whole world is enveloped in a running trend, and the related products have become sports brands.

Nike or Puma's important revenue source, and has become a professional project such as BROOKS or ASICS brand.

　　据专家估计，全球跑步者为制造商带来的年营业额不但高达150亿欧元，且其趋势仍持续发展，以adidas(阿迪达斯)为例，今(2014)年第三季，该公司跑步相关产品销售值大大提升了20%，其中一部分应归功冬天气候温和之赐，今年2月间德国不但少雪而且温暖如春，诱使不少人到室外跑步，乃致德国最大运动用品专卖连锁店Intersport今年2月跑鞋销售较去(2013)年同月大幅攀增了70%，但跑步产品在德畅销已非一朝一夕之事，事实上，多年来，其销售一直不断升高，2011年其收益增幅甚至高达13%，而今年除了气候影响以外，也受到跑步人数越来越多的有利因素推动，此点可由1999-2013年间德国每年举办的马拉松跑步运动，由78项逐年增加到200项而看出其中一斑。

In order to encourage consumers to run more frequently, sports products manufacturers are also sponsoring long-distance race.

The 10 night race was held in the capital of the country, attracting 6500 women only in one city in Berlin, Germany. The other two American businesses, such as Under Armour and BROOKS, respectively sponsored two major activities such as "Tough Mudder" and the iron Han cross country obstacle race (Strongman-Run). On the other hand, manufacturers also did not forget to improve their products, such as introducing skid running shoes and warm weather proof and breathable all-weather trousers. Taking Japanese brand ASICS as an example, although the manufacturer did not involve golf products, nor did Adidas and Nike belong to all round product manufacturers, ASICS ranked fifth in the global supplier market over the years. For example, this summer has been in the world.

Another brand BROOKS, which once fell to eightieth place in Intersprot suppliers many years ago, has now moved to thirty-sixth place rapidly. Obviously, the efforts of these manufacturers have already captured the favor of consumers and received feedback.

At present, even the people of mainland China are starting to join in running. Take the marathon race held in Shanghai this autumn as an example. In less than 30 minutes, 35 thousand entries will be immediately snapped up. Under such circumstances, it is foreseeable that sporting goods stores around the world will continue to expand in the future.

Shelves can satisfy the increasing market demand.