Three Main Points Of Online Competition For Children'S Wear Brands

　　 Brand of children's wear Three changes are taking place in online competition.

According to the relevant media survey, consumers choose to buy children's clothing, in addition to recognize the brand, but also recognize the style, children's wear brand online competition pattern is undergoing three major changes.

The first change is that the children's clothing brand is on the renewal node. Although traditional children's wear brands are sold online, most of them are traditional. Brand design Not keeping up with the changes in the Internet can not satisfy the needs of the younger generation of parents. The explosive force of traditional brands on the Internet has not yet come out, and the growth of new brand strength is fast. The market structure of children's clothing has not been completely stable, and there are many opportunities, but it is also very difficult to do.

The second change is that the size of individual children's clothing brands will grow to be comparable to adult clothing in the future. Now children's clothing double eleven has not yet appeared billions of brands, but tens of millions of sellers are still quite numerous. Children's clothing category There is great room for development. In the future, the size of a single brand will surely be comparable to that of the adult clothing. Now, Taobao has not yet appeared as a seller of children's clothing.

Third changes, from 2014, brand power has become the core competitiveness of merchants online. The stronger the brand power is, the more online traffic the brand gets, and the rules of the game are more inclined. Brand power Strong products.

How to deal with the changes in the competition pattern of children's wear brands, a boss of a garment factory in Feng Li, an outside alone, said that the children's wear market is still promising. When designing and producing children's clothing, the manufacturers should consider the aesthetic taste of the parents after 80 and 90, and also consider the safety performance of children's clothing.