Secret: Why Is Santa'S Clothes Red?

The legend of Santa Claus originated in ancient Greece. Later, he took the sleigh to all parts of the world. In some countries, he liked to smoke into the chimney. In some other countries, he was also a well worn old man wearing a tattered look. You can associate yourself with your home, and the two should be similar in shape.

How many people knew the beginning?

What color are the clothes on?

Santa used to be like this.

In the early seventeenth Century, people would decorate their homes with green plants on the winter solstice, because they believed that green plants had the magic to resist the cold. Therefore, Santa Claus, who was also regarded as having magic, was designed to be an old man dressed in green.

So the question is coming again. Why do Santa Claus wear red clothes now?

The answer is also very simple: because Coca-Cola wants to sell coke!

15 thousand bottles of Coca-Cola are drunk every second in the world. Coca-Cola, which has a large market and loyal customers, is not too hard to brainwash. But the fact that Santa Claus is "green washed red" for the whole world really admires Coca-Cola's courage and talent.

Think of it too. Who wants to cram Cola in winter? But Coca-Cola can't stop production in winter. In the face of declining sales, management has to do something.

Starting in 1930, Coca-Cola began to cram in newspapers and magazines.

But the decisive battle started in 1931.

From 1931 to 1966, Coca-Cola hired Haddon Sundblom, a talented commercial illustrator, to create the image of Santa Claus for Coca-Cola. The Santa Claus dressed in red and white clothes with a cordial smile and a round face cheek took off his hat and held Coca-Cola. He read Coca-Cola's 1929 most popular slogan, "The Pause That Refreshes (enjoy cool moments").

Coca-Cola Christmas 1936

Coca-Cola Christmas 1956

Obviously, the image of Santa Claus is becoming clearer, almost the same as the popular image.

32 years, wearing

Santa Claus is scurrying around the world in a sleigh and successfully brainwashing the whole world. Santa Claus is like this: red trousers, white beard, big face and smiling face.

Before walking, the various versions of Santa Claus in the world are unified by Coca-Cola bit by bit, until today it has become a globally recognized standard image.

Have you ever wondered why Santa Claus doesn't change clothes?

The answer is simple: because Coca-Cola has only designed a suit for him.

Since 1931, Santa Claus will bring Coca-Cola to newspapers, magazines and televisions on time. As Coca-Cola's competitor, Pepsi doesn't want to do anything.

PepsiCo launched a TVC sensation in the United States in 2011, and Santa Claus, who has served Coca-Cola for 80 years, suddenly chose Pepsi Cola, which he claims is a summer vacation, not a working time.