There Are Over 700 Events In The Wuhan Convention And Exhibition Festival.
The International Summit Forum on China's airport economy ended in Eurya Convention and Exhibition International Hotel, Wuhan.
3 days of meetings, 600 people eat, 300 people stay, a single income of hundreds of thousands of yuan.
However, the deputy general manager of Euro Asia Hotel told the Army: "this year we have the largest single meeting, 2500 participants, and the single income exceeds 3 million yuan.
Annual exhibition revenue accounts for about 60% of hotel revenue.
In 2012, Wuhan proposed to build the National Convention and Exhibition Center City. Last year, the city held 618 exhibitions and festivals (297 exhibitions, 221 conferences and 100 festivals).
This year's Convention and Exhibition festivals are expected to exceed 700, bringing a new high.
At present, the number of mice in Wuhan has surpassed Shenzhen and Suzhou, and is catching up with the first tier cities such as the four municipalities.
Behind the bustling exhibition industry, what flavor do Wuhan produce?
The national brand exhibition will enter the market stage.
Last weekend, the twenty-third China Food Fair ended in the tide of public rush.
The most popular exhibition in Wuhan has welcomed 570 thousand people's viewing and purchasing, and sold 230 million yuan at the scene.
The organizing committee has introduced that the Food Fair has become the stage for our food enterprises to break through China.
A number of brands such as rice flower flavor liquor, star star rapeseed oil, big Hankow hot noodles, and Shen Dan eggs are all shooting at the food fair, moving to the whole country and even the world.
Li Qiong, manager of marketing department of Hubei star grain and oil group, said that when he joined the food fair in 2009, he had a low reputation, and the goods were placed in supermarkets.
Through the Food Expo, citizens will enjoy fame and vitality after free tasting and trial.
90% of this year's exhibitions are repeat customers.
Today, sales of Austrian star is expected to reach 6 billion yuan, occupying half of the province's rapeseed oil.
Through the Wuhan international auto show, Food Expo, computer Expo and other national brand exhibition, a large number of Hubei local enterprises go to the whole country, grow tall and strong.
City Village "jump out" peasant exhibition company
The exhibition economy is like a train loaded with gold mines.
In addition to exhibitors benefit, it will also drive hotels, restaurants, logistics, advertising and other industrial chains.
According to statistics, the revenue pulling effect of convention and Exhibition on other industries in the city is as high as 1:9.
Hu Mingrong, a farmer entrepreneur in Hanyang District of Wuhan, saw the exhibition economy attracting the "money scene" and marching into the exhibition industry.
Hu Mingrong was originally a secretary of the fishing village in the township of Hanyang district. The Longzhou real estate company, which was restructured by the collective enterprise of the village, undertook the property management of the national Bo center.
Last year, she led the formation of a convention and exhibition enterprise, 5 directors were all farmers.
She dug a general manager from other exhibition companies in the same city, and successfully launched the two "Wuhan International Fashion Expo" after breaking through investment difficulties.
Hu Mingrong said that the two exhibition attracted 500 thousand visitors. "No loss in the first year and second years."
She also plans to do another third sessions next year, "attracting tens of meters of Transformers models from Hongkong to Wuhan to attract people."
Hanyang District Business Travel Bureau said that in Hanyang, relying on the national Bo "eat mice", a lot of people.
In the first half of this year, 14 large-scale exhibitions were held in the region, 1 million 500 thousand people were received, and about 20000000000 Yuan was indirectly earned.
According to the statistics of Wuhan, last year, the city held exhibition festivals and activities to stimulate consumption of about 40 billion yuan, equivalent to 64 million yuan per exhibition.
brand
Development of matching and system constraints
Behind the flourishing exhibition industry, the development of soft spots is increasingly restricted.
The newly released comprehensive index of China's urban exhibition industry in 2013 shows that the Wuhan exhibition index ranks nineteenth in the country, not only behind Chongqing, Chengdu, but also inferior to Changsha, Zhengzhou, Hefei and other central cities.
The industry believes that the lack of large brands, the system is not smooth, incomplete matching, is the three major constraints on the Wuhan Convention and exhibition industry.
Last year held in Chengdu.
Exhibition
The number of festival activities is more than 100 less than that of Wuhan, but its revenue is 50 billion 900 million yuan, which is about 10000000000 yuan more than Wuhan.
The main reason for the large quantity and low output value is the lack of international exhibitions at Wuhan Convention and exhibition.
At present, China has won 58 certification exhibitions of UFI (International Exhibition Industry Association), and Wuhan has not yet broken zero; the top 100 exhibition projects in Wuhan are also closed.
Ma Yong, Dean of the Tourism Development Research Institute of Hubei University, said that Wuhan needs to improve the positioning of the exhibition industry, relying on the existing industrial foundation of the country, and catching the trend at home and abroad to create a local convention and exhibition brand.
Wuhan
The business department of the city once analyzed that the gap between Wuhan and advanced exhibition cities is institutional mechanism.
At present, Chengdu, Changchun, Dalian and other cities have set up the Expo Bureau, while the Wuhan Convention and exhibition office is the establishment within the Business Bureau, with limited external coordination capability.
Imperfect exhibition facilities is also a real problem.
There are not enough high star hotels, restaurants, entertainment places and so on in the Hanyang Wuhan Expo Center and the Chinese Culture Expo Center around the East and West Lakes.
Hanyang district business travel bureau introduced, 28 days subway line 4 two phase and parrot island Yangtze River Bridge opened, Hanyang area traffic environment will be greatly improved.
InterContinental Hotel, Hilton and other five star hotels, Hongxing Mei Kai Long and other stores are opening soon.
A large number of major service industries will be built around the country's borders.
An exhibition company executive of the city suggests that the exhibition industry includes conference and exhibition industry, and its development path is not exactly the same.
The exhibition industry in Wuhan should change the situation of more official exhibitions, more consumption exhibitions and more roving exhibitions, so as to increase the number and scale of market exhibitions, professional exhibitions and local exhibitions.
At the same time, we will introduce famous brand exhibitions, improve the number and level of meetings, improve hardware and service support, and become the leader of central exhibition.
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