Tmall Needs The Lowest Price Of The Whole Network "Notice"

Yes

It is pointed out that the notice may not be officially released by Tmall, but may be part of Tmall's decision.

"The Tmall staff were notified by telephone, but not by mail or announcement.

So we are not sure whether the price control is for all Tmall businesses, but some businesses around have also received phone calls.

A woman clothing business revealed: "the Tmall staff who have notified the phone separately stressed that the price of the same commodity sold by the merchants must not be higher than that of Jingdong and vip.com."

Some sources claim that Tmall has started to control the selling price of merchants in December, if found.

The price of flagship stores is higher than that of other electronic business platforms, which will cancel the qualification of registration promotions within one month and get the free flow of resources.

Businesses that are particularly serious are likely to be eliminated in the next 3 months.

A businessman who received the notification also provided a key message, and Tmall launched the price monitoring system.

"If Tmall has launched the price control system in December, it may be able to manage the price of the business in the future, not just for a time or a promotion node."

But another businessman points out that the online price monitoring system does not necessarily represent the future Tmall's continuing to control the prices of businesses, perhaps just to get information.

In order to meet the future

According to the new regulation, many businesses received notification will provide specialized supply to each electronic business platform.

"We will make some changes in the style and packaging of the products, providing different commodity numbers for each electronic business platform.

But this will increase our workload and cost. "

Insiders believe that Tmall's promotional activities and Juhuasuan and other promotional channels under the impact of other channels such as vip.com, the sales effect may not be as good as before, so Tmall is likely to strengthen the price control of businesses, and even daily sales control.

"Other electronic business platforms have put forward similar requirements in the promotion nodes, but generally do not monitor the daily sales."

In fact, it is understood that during the double 11 period in 2014, Tmall's small business had ordered merchants to raise the price of goods before the double 11, and must ensure that the whole network was the lowest, especially not lower than Jingdong.

Insiders have pointed out that the locking of the post market platform electricity supplier pattern does not mean that the electricity supplier environment is heading towards a good start.

On the contrary, with the power of capital market, only two platforms will accelerate the speed of plundering market resources.

The giant will become a traffic black hole that absorbs all users' behavior, so it must "take the emperor to make the princes".

According to a furniture Internet brand dealer, after the completion of the listing, Alibaba intends to continue to invest more in household appliances, 3C digital, clothing and other categories, so as to crack down on competitors such as Jingdong and vip.com.