A Treasure House For Children'S Wear Shops

The location of a store depends largely on its geographical location. If you want to open your own clothing store, where should you start? Shop location and the choice of goods are the magic weapon for success. If the two points are solved well, the shop will earn more than 70% of its profit.

Clothing store site selection It is very important that it can almost decide the survival of a business.

Before choosing a site, the first thing to determine is the choice of customer base. Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter. Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship. This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles. Due to the differences in commodity, transportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form. Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Similar to AI's choice, Miss Luo's shop in Beijing has not been selected in the prosperous area, nor even the place where the clothing store is concentrated. However, her 25 square meters of foreign trade clothing store can achieve sales of 7-8 yuan and ten thousand yuan in the peak season. Because the location of the shop seems to be bad, but it is very good to look at it carefully. Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic. There is a key primary school opposite the residential area. Parents are generally rich or expensive. Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams. Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation. For example, if there are many casual wear shops around, the competition will be fierce at the level of casual wear. Dislocation operation The effect may be better if the target is placed in a lady's suit or a business suit. For example, if the survey shows that the local consumers prefer Shanghai brand and do not like Wenzhou brand, they can give priority to joining Shanghai brand. After all these questions are clear, we can look for the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other. Such as jewelry and Couture Luggage and clothing stores, or underwear and clothing stores are all suitable for "matching" business.