Excellent Purchase And BELLE Electricity Supplier In 2014 Reached 2 Billion Yuan, An Increase Of More Than 80% Over The Same Period Last Year.

Today's performance, which has always been low-key, announced its 2014 performance. The company received 2 billion yuan last year, an increase of more than 80% over 2013.

At the same time as the largest fashion shoe clothing business website.

In 2014, a substantial loss reduction was achieved for the first time.

As the electricity supplier website of BELLE international, the excellent purchase network was launched in July 2011. The initial stage was entitled "excellent buy online shoe city", which mainly included men's shoes and sports shoes and clothing products.

In 2013 became the largest footwear in China.

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In the same year, the company changed its name to the best buy Fashion Mall. Its website is positioned as a fashionable shoe clothing online shopping platform, and has quickly become the largest fashion B2C in China.

In 2014, the domestic electricity supplier market was more prosperous, and the United States, Jingdong and Alibaba were listed on the market. As a vertical electricity supplier in the field of shoes and clothing, excellent purchase has invested huge manpower and material resources, and increased procurement and marketing efforts, especially for the layout of mobile Internet and new technology. At present, the sales of mobile terminals account for nearly 40%, while mobile terminal sales increase by 400%.

It is understood that excellent purchase includes independent e-commerce platform, excellent shopping mall and BELLE's e-commerce business.

And excellent purchase is the key to it. BELLE international has repeatedly said in its earnings report that e-commerce will be the core of the future purchase network.

BELLE international CEO Sheng Bai Jiao also said at a recent earnings conference that online business is a long-term concern of the company and will continue to invest resources to explore growth opportunities. The proportion of online sales will gradually increase.

And this year, the best purchase will continue.

At the same time, we should intensify efforts to expand high-quality channels such as Tmall, Jingdong and shop No. 1 to promote the rapid and comprehensive growth of the company's business.

In terms of capital, BELLE International's injection of $200 million at the early stage of its establishment has made the purchase of excellent products always maintain sufficient cash flow.

With the sharp reduction in 2014, the book capital will be more abundant.

As a parent company, BELLE group has maintained net profit of more than 4 billion yuan in the past three years. This level of profit has also ensured the expansion of the purchase.