A Review Of Jay Chou And Metersbonwe's "Love History"

Recently, Metersbonwe Released its 2015 annual advertising. As always, put Jay Chou in the most prominent place. But compared to nearly 5 years of advertising, this year's advertising is obviously more attentive in creativity and execution, at least in appearance and layout. Clothes & Accessories The arrangement must be more complicated. Before that, Jay Chou was almost alone in the 1 minute advertisement, or he would like to introduce the new material of down jacket, or try clothes on the clothes rack, or simply brush his face.

In 2000, Jay Chou released his first solo album, Jay, the same year. Zhou Chengjian Also founded in Shanghai, Shanghai Metersbonwe Clothing Co., Ltd., in the 2001 year of the year, Jay Chou became popular with "Fantasi". In August 2003, he signed a contract with Smith Barney and became the spokesman for the latter.

Coincidentally, sales of American state are getting worse as Jay Chou slowly draws out the category of superstars.

Although the number of Metersbonwe stores in the country is now close to 5000, and they are mainly in the middle and low line cities, some of the flagship stores that used to be in the golden sections of the first tier cities are unbearable. In 2011, when it became the Chinese brand of the top ten list of the 100 most valuable global brands in the market in 2011, it began to go downhill.

In the extrusion of UNIQLO, Gap, Muji and other foreign brands, in 2013, the operating profit in the 1-9 months was 504 million yuan, compared with 863 million in 2012 and 1 billion 33 million yuan in the same period in 2011.

Jay Chou's wedding gimmick can be used to make a good marketing. The United States that won the victory did not seem to grasp the opportunity.

If you take a look at this "heart" more ads, you can basically perceive that it has the same place, which is similar to the "I am myself" launched by Adidas a few months ago.

In the advertisement of Smith Barney, 8 characters, including Jay Chou, appeared. But in addition to Jay Chou, who was the spokesman, and Li Wenqi, who was famous for the talent show in the summer of 2014, the other 6 were less famous and somewhat "weird". Or the slogan as usual, "do not take the unusual road", and in the recent title of the variety show "wonderful flower", the United States unswervingly walks the non mainstream line, so this "mixed fan" theme is also understandable.

On the contrary, Adidas Orignial's advertisement, Fan Bingbing and Eason Chan, as spokesmen, are mixed up among ten ordinary people. They are not very "normal". They also describe themselves as "too bold", "too Niang", "too fake" and "too exaggerated". In short, it is a sub culture beyond popular aesthetics. Also full of the identity of this hormone and subculture, Adidas finally hit the label, this is my label, and it is the latest brand concept.

In addition to creative replication, Metersbonwe's "fan out fan" ads will also remind us of our "LEVI S" life. Yes, as long as you look at it, you can see the similarity between the two. Of course, creative coincidence is purely a coincidence. It is also a way to beat, but it is not very respectable.