Zhang Yong: O2O Allows Online And Offline Integration

Zhang Yong said that through the Tmall double eleven 57 billion 100 million turnover, and the participation of the double line activities can reflect that the vigorous development of electronic pactions and electronic payment has become a trend in the retail industry.

Up to now, the overall sales volume of e-commerce has exceeded 10% of the total retail sales this year.

Although it has reached 10%, 90% of them are actually not penetrated.

From the point of view of subdivision, 3C, clothing, fast food and so on are all higher categories of e-commerce penetration. The proportion of sales on the Internet has reached 30%-40%.

However, consumers' daily consumption of commodities, such as food and fresh products, accounts for only 5% of the total.

Therefore, from the current online sales mode, this proportion will continue to rise, and the whole industry will face enormous opportunities.

At the same time, Zhang Yong also pointed out that simple online consumption instead of traditional retail formats is highly unrealistic.

In the future, the business impact of the Internet will not only depend on the percentage of sales that can happen online, but on the contrary, the definition of online and offline will become increasingly blurred.

In the face of Internet technology, all business forms and industries are hoping to make some changes and make use of the ideas and technologies of the Internet to arm and upgrade their industries.

Integrating the current development, Internet thinking and technology will ultimately help the whole.

Two things to achieve:

First, the connection with consumers has become more efficient.

Zhang Yong said that more and more enterprises began to contact the Internet, not only positioning the Internet as one.

More often, it is defined as a marketing channel to reach consumers.

The whole Internet can play a great role. This role can not only form the radiation to consumers on the Internet, but also flatten the whole channel, so that headquarters information can be quickly landed to the terminal to contact consumers.

In the future, more and more enterprises will not only regard the Internet as a sales channel, but also regard it as a channel to interact with users.

In the end, the effect is not necessarily achieved online, it may also be reflected online.

Online and offline will eventually be a completely integrated way. Under this way of integration, the efficiency of the retail industry will be greatly improved.

Second, change the whole organization mode of the commercial supply chain in essence.

Zhang Yong said that the most important thing that e-commerce brings about business impact and trend change is the change of the whole supply chain organization.

This change took place first in Alibaba, Taobao platform, those who had no experience in line and no offline business.

Zhang Yong pointed out that the word "exploding money" created by the Internet is actually the user's "conformity mentality".

Once a commodity is formed as an opinion leader, more people will want to consume it.

But today, how can the user's diversified needs be tightened and the personalized demand be met is a problem that the retail industry should think about.

The end of this problem is the C2B advocated by Alibaba.

"We think that e-commerce is not C2C, nor B2C. The future must be C2B, that is, consumer led, large-scale customization and flexible production, ultimately driving the whole business change", "everything is not achieved overnight, it must be quantitative change to qualitative change process", Zhang Yong said.