Site Selection For Investment In Clothing Stores

　　 site selection It is necessary to pay attention to the considerable passenger flow, such as the Xidan North Street in Beijing, where the passenger flow is flourishing and the popularity is full.

Is that enough? passenger flow All right? Not exactly. Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a group of areas, such as Wangfujing. Fame Big, the passenger flow is prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas like Wangfujing, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these kinds of business are generally high, it also causes a huge increase in the operating costs of merchants.

In recent years, major changes have taken place in town planning, or gas pipeline alterations, circuit modifications, and even demolition. These changes will make shops around the construction base, traffic inconvenience. So many clothes shop owners had to move their new addresses. During the period of hard work and energy, only the clothing store owner himself. Before choosing a tenant shop, we should fully understand the future municipal planning and attach great importance to it. These are all details. If we choose some relatively new shops, the probability of such problems is relatively small. Many mature shops are relatively old because they are more likely to have similar changes.

When shops and merchants sign contracts, they must give themselves enough time to consider. For example, if we encounter such a situation which is not controlled by both parties, we need to have a detailed contractual agreement on how to pay the rent and when to move the store. You know, moving a clothing store takes time to find new shops, new shops may need to be renovated, and clothing products are properly cleared. These things take time to process. If you don't set aside time for yourself, you will be very passive.

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What factors should be taken into account when investing in roadside clothing shops? In general, a clothing store opened on the roadside in a circle is called a floor shop in jargon, or a street shop. The choice of floor shops is mostly fashion or fashion casual wear. Sometimes, some people who sell formal clothes are also used as floor shops. However, careful observation reveals that their business is often very cold.

Site selection needs attention. In fact, many friends also know that there must be considerable passenger flow. For example, the North Street of Xidan in Beijing, the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow? Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the tourists are mainly from the local area, and the purpose is shopping, but the business is not ideal. What's the problem? After analysis, the main problems come from two aspects: first, the competition is too intense, and the number of merchants who are similar to quality, similar quality and similar brands are in row and row. The result is that the scene is very lively, but sales can not be satisfied. Two, positioning errors, such as some high-end brands, most potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the shops, especially the street shops like Xidan North Street which are very popular and the customers are mostly 20 years old or so young people. There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.