Which Is Strong In The "New Year War"? "Mix And Match Wind" Is More Popular.

Mr. Ho, director of the food department of Lianhua (West Lake Cultural Plaza), said that the Spring Festival was 18 days late last year, and the sales period was lengthened. Everything needs to be readjusted.

At present, it has entered the "30 day gold sales period" of the new year's goods, and the gift box or "mix and match wind" gift package has become a "good heart" for corporate welfare and individual gifts.

"Spring Festival is not closed, express delivery home!" New Year's day has just passed, a household appliance business has launched such a promotional slogan.

Yesterday, the reporter entered several large electronic business platforms, including "Tuen New Year's goods", "annual goods Festival, let love go home first", "express not closing, new year's goods delivered to the home" and other related slogans related to new year's products.

From food and beverages, fresh fruits,

To the gift box of annual goods, ten thousand kinds of goods are crowded.

The annual sales of the electronic business platform are mostly carried out in the form of discounts, postal packages, coupons, red packets and fortune bags. In terms of new year's products, the food category is still the main push area for every business platform. Apart from single products, bundled gift bags and gift boxes are much more food.

For the increasingly lively electricity supplier annual market, offline supermarket also responded quickly.

Reporters at WAL-MART (Huanglong shop) noticed that red lanterns and flowers were already on the high side, and the shelves such as Yang Bao stuffed toys, New Year pictures and blessing words also made people feel more and more concentrated.

Most of the pile up products in Sam's member stores in Xixi impression city are occupied by biscuits, roasted seeds and salted products.

Liu said that most of the online snacks and daily necessities were more frequent, but the new year's products should be more reassured to go to the supermarket to choose, and the self made gift boxes released by the supermarket this year made her feel more intimate.

Reporters in Xixi impression city Sam member store's Spring Festival activities page shows that the supermarket has introduced Chinese food and Western food series for the new year's Eve dinner, as well as the authentic American flavor. From the preparation to the wine and dessert, the ingredients from home to abroad are being considerate for consumers everywhere.

Mr. Ho, director of the food department of Lianhua (West Lake Cultural Plaza), said that it has now entered the "30 day gold sales period" of the new year's products. The "New Year's war" of the major supermarkets has started, but the big decision to decide whether to win or lose will be in the period of -17 February 5th.

What's the difference this year? Mr. ho told reporters that the roasted and snack boxes sold in previous years were well packaged, but their varieties and specifications were relatively small.

Many consumers reflect that when buying, they hope that the variety of the new year's goods will be more comprehensive, the price will be more affordable, and they can have more personalized feelings according to the different groups of gifts.

"This summer, our supermarket launched a homemade fruit gift box to sell well, so we sell the experience according to sales experience, and try to introduce self-made gift boxes in the sales of new year's products to meet the individual needs of customers."

Mr. Ho said.

Chen Bo, a staff member of Lianhua (revival shop), said: "we have three forms of self-made gift boxes: the first is the gift box packaging of different specifications provided by the brand suppliers, such as Yao Sheng Ji has six boxes, eight boxes and other packaging boxes (bags), customers can choose their own type and quantity of nuts according to their own portfolio; second is supermarkets for imported goods, fresh food and other parts of the gift box, ritual basket recommendation, there are still some discounts; the third is based on the customer's choice of new year's products, such as chocolate, red wine, and so on, stores provide free packaging services.

Whether they are gifts or unit benefits, they are quite suitable.

Mr. ho also said that this year, gift boxes are the first choice for year-end benefits of enterprises and units.

"We just launched the home-made gift box. Not long after that, several units came to book it, and the order quantity of each unit was over sixty or seventy, of which two hundred or three hundred yuan gift box was most favored by the business unit because of its affordable price and variety."

In addition, the Sam member store in Xixi impression city has also launched a series of health partner gifts, including the Yunnan food Kam gift box of fungus, Cordyceps sinensis, cow liver fungus, coralline fungus and so on. The 10 grain cereals of Bama Bama, the American imported D fish oil + lecithin + vitamin D health care gift box, and so on, this "mix and match" style gift package has become the "good heart" of the people in 2015.