Shop Decoration Skills For Korean Women'S Clothing Business

Decoration is a very important link for any store, so how can we open a Korean women's clothing store to make decoration attractive? There are many ways we can learn from them. Let's learn about them together.

The door of the store is the throat of the store and the passage for customers and goods to enter, exit and circulate. The number of customers welcomed and seen off by the store door every day determines the rise and fall of the store.

Some stores Promotion For goods, a counter is often set up at the exit of the escalator to increase the possibility of selling goods, but this practice often causes some customers to deliberately bypass this counter and go to the next counter. You might as well move the counter at the stairway aside for 2 meters to see the effect, Women's wear The soft decoration of the store is very important.

Women's clothing stores are very particular about the color of decoration. Now many stores pay great attention to the color inside the store. Some businesses believe that through psychological tests, such as red and other bright colors, they will be in a relatively excited state and arouse people's desire to buy.

From the perspective of feng shui colour It should be considered in combination with the birthday of the shopkeeper, the orientation of the store and the five element attributes of the goods sold. The attributes of the goods should be included in the five categories of wood, fire, earth, gold and water. Then, according to the shopkeeper's fortune diagram and the store's house diagram, the interior decoration color of the store should be specifically determined. The method is extremely complicated, and professional house physiognomy must be invited to decide.

At present, most large malls are equipped with escalators. Please note that the escalator should not face the store door. If such a pattern has been formed, the shelves should be used to cover it as far as possible, so that customers do not see the escalator as soon as they enter the door. This is also the principle of "happy to swing, not to rush" in geomantic omen, otherwise, The customers in your store are "more visitors, less generous".

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The different locations of stores have a great impact on the clothing franchise business, and the marketing countermeasures for customers in different locations are also different. Therefore, if the characteristics of the location are consistent with the type and style of the store, it is a good store location, and vice versa. The common clothing franchise stores gather in the core business district and near the station. Let's take a look at the advantages and disadvantages of these two local clothing franchise stores.

Business center: generally, it is an area with large passenger flow, high purchase frequency and quality. Most of the customers who come here to shop show strong psychological characteristics of seeking quality, excellence and beauty, and are relatively insensitive to price. Therefore, in these areas, the quality of goods is good, the variety should be complete, and there should be a strong sense of fashion and the times. At the same time, the price is relatively high.

But at the same time, these areas have high costs and strong competitiveness. All walks of life compete for beauty. They are not ideal places for all stores to open. They are more suitable for mid-range clothing stores and clothing stores. Shopkeepers should provide targeted services to customers. When there are many customers on holidays, we should use appropriate marketing methods to attract customers, and we can also flexibly hire students to work. Because they have a certain understanding of the popularity of clothing, which can reflect the psychology and aesthetics of the young generation and is easy to communicate with customers.

Near the station or traffic artery: this kind of area is centered on mobile passengers and business circle, with a wide range of business circles and a concentrated flow of passengers. Generally, a good shopping environment should be established first. For example, a large space is reserved in front of the store to facilitate customer access. The stores in this area do not have the group advantage formed in the commercial center, and they are mostly single combat or small group matching. Therefore, it is most important to highlight our own advantages. The customers who buy in such stores are mostly convenience oriented and realistic, and the stores should mainly use mid-range or cheap clothes, such as ordinary cheap clothes.

The station is mainly used by passengers taking public transport. However, due to their different ages, occupations, hobbies and purposes, there are business trips, tourism and family visits. Due to the large flow of people, this section has high commercial value, and it can make great contributions to the opening and operation of stores at specific levels.

However, the commodities must meet the needs of life, be inexpensive, and be easy to carry. It usually takes a long time for customers to get their favorite clothes, so most of them will not buy them in rush. This kind of area is not suitable for opening clothing stores, unless the main traffic route is near the shopping area. For example, a row of small clothing stores in Xidan subway station will go in and have a look, which will attract many customers.