PEAK Unveiled At Munich International Sporting Goods Exhibition

PEAK's 2014 international marketing offensive is in full swing. PEAK opened the Munich international sporting goods exhibition (ISPO) in January 29th, presenting the new professional sporting goods to the global distributors and consumers, showing PEAK's deep research and design expertise.

As the largest sporting goods fair in the world, ISPO is the top event in the industry and can always reflect the trend and trend of sports industry development.

This time

PEAK professional

Sports events involving basketball, running, tennis and so on have attracted a lot of attention and enthusiasts, including the hot selling in Europe and the top ten sneakers of counterkicks, the "TP9 lightning" professional basketball boots with double gradient technology, which won the complexsneaker's "NBA top ten sneakers for the 2012-13 season", the PEAK products, the Ghill big triangle boots, and the professional tennis products praised by the international fashion trend forecasting agency WGSN.

PEAK will show consumers around the world with the help of ISPO platform.

Provide professional products and intimate service.

As a partner of international top sports organizations such as NBA, FIBA, WTA and so on, PEAK has accumulated rich experience in professional product design, while deep cooperation with organizations such as the German Basketball Association, Serbia Basketball Association and Slovenia Olympic Committee has made PEAK the first to expand the European market.

Many European distributors have extended olive branches to PEAK, and PEAK's flagship store is also being built.

In 2014, PEAK will also invest heavily in the NBA all star competition, the FIFA World Cup, the FIBA World Cup and the four grand slam tennis tournament, and further participate in it to further expand its popularity worldwide.

Xu Zhihua, PEAK CEO, said: "Europe is one of the most expensive sporting goods in the world, and more than 50% of its products come from other continents every year.

PEAK currently has the best development base for Chinese brands in Europe.

Now, we need to use the newer and better products to impact the European market. In the 2014 sports year, PEAK will also usher in another golden age of brand development.

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"The Alibaba teacher spoke very well. We did a good job these days."

"Two days closed type special training is useful."

In the past few days, when the electricity supplier of Ming Chao home textile and Merlot textile company exchanged, this article evaluated the deep cooperation project between Haimen Industrial Park and Alibaba in late January - the first cross-border electricity supplier special training.

In recent years, home textile e-commerce has developed rapidly in the Permian bridge, especially with the rapid development of the way of market purchase and trade, and the electric commercial state has been flourishing.

It is reported that, with the Taobao platform, the business of home textile e-commerce has exceeded more than 5500, with nearly 500 Tmall B stores.

Last year, the online sales of the overlapping bridge business circle exceeded 12 billion yuan, accounting for 20% of the total sales volume.

Last year, in accordance with the goal of "integrating the visible market and invisible market", the Permian bridge accelerated the planning of the home textile business park through planning and planning, and integrated the cluster resources in a comprehensive way to achieve the concentrated development of the loose distribution of e-commerce (including network supply) enterprises (shops), focusing on supporting and cultivating leading enterprises. On this basis, we actively sought for in-depth cooperation with third party platform organizations, such as Alibaba, specializing in e-commerce or cross-border electricity business.

After several rounds of negotiations, the two companies decided to hold the first two day cross border business training for two days on 18 January 17th.

Ming Chao home textiles, Mei Luo home textiles, Jin Meiluo home textiles, love grass home textiles, and so on from dozens of home textile industrial clusters in the Permian bridge family business, and more than 60 people in the Taobao electricity business households in the market.

The special training is conducted by the Alibaba group, which has many senior lecturers with practical operations, and is taught in the form of PPT graphics, theory and practice.

The first group of over 60 students studied, practiced, studied and used the pilot first, and opened up a new platform for cross-border e-commerce development for the pformation of the business pformation of the home textile business in the park.