The Starting Point And Core Of Shop Display And Display

Commodities are usually defined in terms of gender, style, function, season, color system and design concept to facilitate conceptual, serialized joint consumption, enhance brand effect and maximize sales.

The sense of quantity displays the way to express the quantity of goods, so that customers think that your store has plenty of goods and large selection.

Display display (key display) - to emphasize the display of merchandise and emphasize the display of the selling point of the product.

Composite display - a method of mixing display and display.

No matter which way they choose, they are more numerous.

(1) the basic principles of upholstery design

Easy access.

Convenient shopping.

Free comparison of goods.

Free choice of goods.

Based on the above principles, it is very important for the salesmen to take part in and put forward their opinions and draw up the design of decoration and design stores.

It's not just the shops on the street.

The sale of counters is no exception.

Clear the principles of the above display plan, so that the decoration design of the store can fully display the theme and sales purpose of the exhibition, thus making the store more impacting.

(2) respect customers' opinions.

After finishing the decorating design store's plan, we should stand on the customer's standpoint and check and revise it in detail before it can be implemented.

Assuming that the plan is drawn up only according to the opinions of the internal staff, it tends to focus on the needs of the shops themselves, but only on the convenience and functionality of the shops.

In order to avoid this situation, it is better to check and revise in the customer's position.

When planning, you may wish to invite customers to express their views and then discuss them.

To examine the specific method of store design plan, three people can be selected from customers every day. It is best to choose customers of different ages to investigate. The project is divided into five categories, not questionnaires, but in sales.

The display and display of goods is to impress customers through vision. The quality of display means the first impression of customers.

To make the overall appearance of the store neat, beautiful and visual unified is the basic idea of store display.

Display also needs variety.

The quality of display results to a certain extent the sales volume of commodities.

Like the stage, it is an atmosphere of the environment, "actor" - the appearance of merchandise, hoping to attract "audience" - customers.

(1) safety for clothing display, safety is mainly reflected in the choice of props.

Ensure that the props are intact, balanced and stable, so that the goods are not easy to fall.

(2) convenience and convenience is mainly to let the way and result of the merchandise display make the customers convenient to watch, convenient to choose, and convenient to take and place.

When buying a product, a customer usually takes the merchandise first, then confirms it from a certain angle, then decides whether to try it on so that he can buy it.

Of course, sometimes customers will put the goods back.

If the goods on display are not easy to pick and place, they may lose the chance to sell their products only because of this.

(3) sense of tidiness

Do not display merchandise directly on the ground.

Pay attention to removing rust and stains on the shelves.

For stores, passageways and floors must be cleaned regularly.

Keep the goods smooth and display the ironing to display.

(4) fresh sense display must first be in line with seasonal changes. Different seasonal promotional activities make the store rich and varied. As a shopping guide, shop assistants should constantly innovate new store layout.

To achieve this goal, we should pay attention to the following three points in store display.

Set up posters related to merchandise and display relevant products.

The shopping atmosphere can be rendered through lighting and background music.

Demonstrate the actual use of goods to promote sales.

(5) in order to increase revenue, we should consider selling high-quality, high priced, high yield products with best sellers, and display them with related commodities, so as to facilitate the increase of joint sales.

(6) to reduce the cost of display props in time, we must improve the efficiency of its use and prevent the loss of commodities.

(7) visual display should highlight the key points, enhance visual effects and create the characteristics of stores.

When displaying key commodities, we should choose the same color, bright style, and fashionable fabrics.

For example, some small accessory products may not be noticed by customers when they are displayed. If we use some exaggerated pictures to attract customers' attention, they will enhance the visual effect.