Tips For Selecting Clothing Brands

The most important thing is to choose a good clothing franchised brand.

So, how can we choose a good clothing franchising brand for the novice who has no experience in costume joining? Here, Xiaobian summarizes the 12 performances of low brand competitiveness, and hopes that entrepreneurs can avoid bad brands and choose high-quality brands when choosing clothing brands.

This is also its brand, which does not contain anything that can be recognized by people, but only pleasant words.

Advertising has invested a lot, and its popularity has been greatly improved, but there is no reputation.

Relative to the customer, there is no reason to choose.

So even if people choose to try their products out of curiosity, they will soon discard it.

This brand will not have long market vitality.

There is no necessary information in the brand, and the brand can not convey the information.

After exposure to this particular brand, people are in a fog and can't understand what it means.

The theme song of Sun God's corporate image mentioned above is hard to understand even what it calls.

What does "wait" do not know, "what is" and what does not understand, "everlasting love" is even more difficult for people to find.

How can a big piece of empty talk support a brand building of an enterprise?

Brand names should have the function of associating people, but some brands have odd names and no association.

What OPPO is, Chinese can not imagine, nor can Westerners imagine.

The brand name that can not lead to Lenovo will have the appeal of brand.

The sun god is a failed enterprise, but its name is valuable. As a health care product enterprise and product or service name, it reminds people of the hot sun and infinite power, and then comes to think of wisdom and health.

Some people say that pictographs are backward.

With the connotation expressed, there are limitations in ideographic meaning.

Even if this theory is reasonable, it can not be applied to the construction of the brand image of the enterprise.

Brand image is

The enterprise value can not be established between the two. This brand image also loses the role of identifying the brand.

Everyone has their own taboo. Any brand name that reminds us of the taboo is bound to lead to the resentment of this taboo.

There was once an enterprise named the name of Liu Wencai, the notorious big landlord. Even though the peasants who were bullied by Liu Wencai were not many, but there were still many of them. And their sons and grandsons, could they still eat such pickles when they thought of Liu Wencai's brutal oppression of the ugly faces of the peasants?

Brand image is used to embody.

.

The blurring of brand image also makes people unable to correspond to the connotation of brand value, and the brand image also loses the function of representation.

It is very popular now to mark corporate brand with Pinyin or Western letters, but it lacks the function of prompting the connotation of enterprise brand, and becomes a meaningless "I am myself".

Some enterprises deliberately try to imitate the signs of big brands in order to ride the big brands.

This will not only lead to the consequences of accusation of infringement, but also affect the formation of brand value.

The Yichang cigarette factory in Hubei, deliberately imitating the image of Hongta mountain, directly sets the pattern similar to that of Hongta mountain cigarette in the design of the cigarette packing box of Xiaoxi tower.

This not only does not leave its own brand image, but is also accused of infringement.

More importantly, its own brand value has not accumulated at all, and has fallen into a more unfavorable position in the fierce market competition.