Case Analysis Of Site Selection For Starting A Business

Family status is the impact.

The basic factors.

Family characteristics include: population, income and so on.

For example, the distribution of average household income and household income will significantly affect future store sales.

The increase of the average household income in the area will increase the family's demand for the quantity, quality and grade of the shopping.

The size of the family will also have a greater impact on future store sales.

For example, a young family composed of two families, shopping for fashion, personalization, and a small number of families, and a family of three families (with only one child), its consumption demand is almost at the core of children.

The age of family members will also have different needs for commodities.

For example, the aging family tends to buy health care products, fitness products, nutritious food, etc. while children's families invest mainly in children's food, toys and so on.

The population density of a region can be determined by the number of people per square kilometre or the number of households.

The higher the population density, the larger the location shop can be.

The calculation of population density can be achieved by calculating the daytime population, that is, the number of children removed from the household register plus the number of people who go to work and go to school in the region, and the number of people who go to work and go to school.

Some of the random passenger flow figures are not within the number of visits.

Daytime population

High areas are mostly offices, schools and other places.

For areas with large population in the daytime, we should conduct analysis on the basis of analyzing the characteristics of their consumption demand.

For example, to extend work hours and increase convenience projects to meet the needs.

In areas with high population density, close proximity to commercial facilities can increase the frequency of shopping.

Areas with low population density have low attractiveness and fewer customers.

All people are consumers, naturally customers of stores.

When you choose a store, you must know the total population, population density, population growth and age structure of the population.

The place where people come and go, of course, is a good place to set up shop, but not many places are suitable for opening a shop.

First of all, we need to know the age and sex of pedestrians. For example, some passersby are children, they may be customers of fast food restaurants, but they are not.

Secondly, we need to know the rush hour and the sparse time of pedestrians and pedestrians; secondly, we should know the purpose and duration of pedestrians.

The location of the shop, the undeniable flow of the traffic is an important factor.

However, the fate of these customers should also be a problem worth studying.

Even the same person, because of the different purposes of going to the street, the situation is quite different.

For example, buying necessities and buying luxuries are completely different.

Pedestrians passing through the store, shopping at a department store, and going to the theatre to open a shop, should choose the proper shop address according to the difference between people going to the theater.

The traffic condition near the store will affect the quality of the business to a large extent. Therefore, the general location of the shop will consider the upper and lower routes, especially the residential areas.

There is a clear gap between people and traffic flow between work and work hours.

Almost ninety percent of the industry is suitable for driving on the off route.

The reason is very simple. Everyone is busy working at work time, and only when he is off duty will he be free to engage in purchasing, eating and eating.

However, the location next to the main road is not the gold position. In fact, there are many suitable places to open shops in the lane extending from the main road.

Generally speaking, the gold store in the tunnel uses funnel theory, which means that there are several triangular window stores on the same street, and consumers usually spend their time in the way home.

Therefore, the first store on the main road into the lane will attract consumers into the shop like funnel.

The ideal gold location should be the location on the right side of the off route.