Paris Is Determined To Invest Big Money In Supporting Young Designers.

Young designers in France have never been so green and yellow.

If you look carefully at the list of shortlisted candidates for the second LVMH youth designer competition, only 4 of the 26 designers will come from Paris. The designers in London, New York and Chicago account for the majority of the finalists.

In order to consolidate Paris's benchmark position in the field, Anne Hidalgo, the first female mayor of Paris, recently announced that it will invest 60 million yuan (400 million yuan) into the fashion industry in the next 6 years.

The fashion industry provides Paris with a large number of job opportunities.

Paris's fashion industry now employs 60 thousand people, and has created more than 10 thousand indirect employment opportunities.

Paris fashion week two times a year is like a fanatical marathon, the Yves-Saint-Laurent conference of the Temple market and the Chanel show in the The Grand Palace. Nearly a hundred fashion shows are firmly attracting guests, buyers, fashion practitioners and the global crowd.

According to Bain data, French fashion and luxury brands account for 1/4 of global turnover.

When asked how the 60 million euro fund would be injected, Hidalgo said that although no detailed information was available, the municipal government has decided to subsidize 3 locations.

The world's top design institutes: Duperr, Estienne and Boulle.

Their reputation in the industry is quite high, but the global ranking is not satisfactory. They were not selected by the fashion news website Fashionista at the end of last year for the 2014 Top50 design academy rankings.

What is even more surprising is that as the fashion capital, only 4 schools in France were selected. The first fashion Institute in the world, the French ESMOD High School of fashion art, was only among the top ten.

The top three are the central Saint Martin Institute, the London Fashion Institute and the Parson School of design in New York.

The fashion industry in Paris made a good reputation in the early World War II.

In the early stage of the formation of the garment industry, the advanced custom garment industry has set up a set of strict admission criteria. Therefore, Paris is firmly placed as the fashion capital of the world.

Until the 1970s, the world's fashion industry was basically operated by the French rules of the game.

In recent years, with the globalization of fashion industry, more and more star designers born in the US and accepted by Parson Design Institute have appeared in the stage of design, and have entered the old fashions in Europe. For example, the Tom Ford and LV, which led the Italy brand Gucci out of the haze, started the "little horse elder brother" Marc Jacobs, the designer of the French brand Balenciaga, the American designer of Chinese origin Alexander Wang.

The impression of French designers in the brain still seems to remain in Gabrielle Chanel, Christian Dior, Yves Saint Laurent, etc.

The designer.

At present, the French are proud of a handful of domestic designers, including the announcement of Jean Paul Gualtier, the Hedi Slimane that took over Yves Saint Laurent in 2012, and the Christophe Lemaire announced last year.

To this end, France's two luxury giants LVMH and Kai Yun group are looking for and funding potential brand designers every year.

Such a scene is not worrying.

However, the vacillation to the fashion capital of Paris is not only the silence of the talent market, but also the increasing investment of various countries in fashion industry.

In view of the billions of dollars in return and thousands of jobs that the fashion industry brings, New York mayor Bill de Blasio announced in February this year that the "New York manufacturing" project will inject $15 million into the industry to provide subsidies, paid internships and improve manufacturing technology.

"From a very realistic economic perspective, the fashion industry is much more active than ever before."

Bill de Blasio said, "depending on the fashion industry, the employment problem of 180 thousand people can be solved, and there is a tax of $2 billion a year..."

Therefore, our investment in this industry this year is 3 times that of previous years.

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The layout is also undercurrent.

Portugal, a southern European country, began to challenge France and Italy under the banner of "cheap and good quality".

The Portuguese leather industry accounted for 3.8% of the global leather goods sales, and currently only 1/4 of Italy's (Italy's leather goods accounted for 16.5% of the global market), but the growth momentum is obvious.

According to the Portuguese leather goods and Footwear Association Association, the coastal countries with leather manufacturing experience increased their local shoe export growth by 213% between 2006 and 2013.

Perhaps due to competition pressure, Milan mayor Giuliano Pisapia said in a public campaign in early February that the Italy government plans to invest 40 million euros (280 million yuan) in the fashion industry in 2015 to make Milan's fashion brands and other fashion companies more competitive.

The investment is 8 times that of the past.

Paris mayor Anne Hidalgo admitted in an interview with Agence France-Presse that "in the past few years, Paris has indeed taken a nap" and believes that it can survive with the accumulation of existing fashion industry.

Milan, London and New York are stepping up their efforts to improve their professional standards and public relations. Their popularity in the local fashion week has rapidly increased to a worrying level.

For this reason, we should not only catch up, but also understand where our strengths are.