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Lining Faces Internal Integration Problems

2015/3/21 17:23:00 19

Internal IntegrationLiningBrand Strategy

What was the development of Li Ning Co in 2015? March 19th,

Lining

In a number of media interviews, also said, "I hope this year can be turned around", the company's current electricity business accounted for about 5% of revenue, there is still room for growth.

Can we go?

Diversification

Counterattack? In this regard, many journalists interviewed questioned the fact that if the Li Ning Co with a lack of leaders is to diversify again, it will not only burden the Li Ning Co in the deep reform and pformation, but also make Lining busy with the new leader.

According to the reporter, in 2015, Lining launched a series of vertical integration measures based on the core category business cluster as the main content.

Commodity planning

The seven systems form vertical integration management, making core categories the profit center for driving the company's future development.

At the same time, Lining also plans to open 500 new stores and strategically lay out the South market.

But it is worth mentioning that East China, North China and northeast markets have been Lining's dominant sites, and South market is the base of Jinjiang's brand.

According to an insider close to the Li Ning Co, the reformed Li Ning Co seems to be lagging behind the rigid market reaction mechanism of other sports brands although it appears to be taller and more internationalized. Its reaction speed and the ability to deal with emergencies are relatively weak and bureaucratic is serious. At this time, Lining's high profile coming out of the mountain is still the key and the biggest challenge for how to perfect the mechanism in an instant.

Related links:

US Department Store Group Target Corp. (NYSE:TGT) Taghit department store will raise its minimum wage to $9 per hour from next month.

Prior to that, its counterparts TJX Companies Inc. (NYSE:TJX), Wal-Mart Stores Inc. (NYSE:WMT), WAL-MART, all launched similar initiatives, and indicated that the minimum wage would be further raised to $10 per hour next year.

Target Corp., Taghit currently has 34700 employees in the United States. The company said that the minimum wage in 1800 stores has been higher than the minimum wage of 7.25 dollars / hour in the federal government.

In addition to responding to the Obama administration, US retailers have raised the minimum wage standards, which also shows that the economy has recovered and consumer confidence has risen, while employment rate has declined.

According to the Ministry of labor data, the retail sector's wage rose 2.8% to 17.33 US dollars per hour in February, an increase of 2% over the US overall wage standard.


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Read the next article

Target Will Raise Minimum Wage Standard

Taghit currently has 34700 employees in the United States, and the company says the minimum wage in 1800 stores has been higher than the minimum wage of 7.25 dollars / hour in the federal government.