Fosun Investment Is The Two Leading Brand Of Global Leisure Tourism.

Known for its full package service. Club Med There are more than 70 holiday resorts in 30 countries and regions in the world. It is the first global brand close to wholly owned by Fosun. As an international investment plus insurance group that appeared in recent years as a "buy and buy" face, following the comprehensive financial strategy, the "honeycomb city strategy" and the "big three" strategy, Fosun put the "happy fashion" clearly into the investment strategy basket.

Just after giving 100 million yuan to Fudan University, the four founder's alma mater, Fuxing still ran on the road of not bad money. This morning, Fosun Group announced that it had finally won. Famous French resort brand About 98% of the equity in Club Med has drawn a successful conclusion for the long journey of acquisition in the past 2 years.

　　 Holiday village "happiness strategy" at different levels

As early as 2002, Fosun invested in the cultural landmark of Shanghai, the Yu Garden mall, which is the first time that Fosun has set foot in the field of happy fashion. To invest in Club Med in 2010 is the first overseas direct investment in the real sense of Fosun. It is also the first step in the comprehensive development of Fosun's globalization strategy. Since Fosun became a shareholder in Club Med in 2010, Club Med has landed rapidly in China. It has opened three holiday resorts in Yabuli, Guilin and Dong'ao Island in Zhuhai. It also launched an excellent short distance travel brand suitable for self driving for two or three hours - Joyview by Club Med. It is reported that the Resort has been built in Qinhuangdao and Zhejiang Anji in Hebei, especially for consumers in big cities to return to nature. Fuxing vice chairman and CEO Liang Jun Jun said in the morning that they will continue to maintain the Club Med pure French lineage and make it the best tourist holiday brand in the world. At the same time, Club Med will also be an important platform for the expansion of the international business of Fosun. Through the integration of related industrial chains in tourism, vacation, lifestyle, entertainment and other related fields, Fosun will further expand the new "happy fashion" strategy.

In fact, upgrading the "happy fashion" to the enterprise strategy, Fosun does not have no other "cards" to match. At the beginning of this month, Fosun was subscribed to the British leisure travel group Thomas Cook 5% for 91 million 800 thousand pounds. Chinese travelers prefer packing products and group tours, and Thomas Cook is the strong point. As a result, Fosun has formed Club Med and Thomas Cook a complementary happy fashion ecology. Data show that: in 2014, China has 120 million people leaving the country. If it does not count in Hong Kong, Macao and Taiwan, it will reach 60 million people in the "foreign" market, while the introduction of the international star to China will become a "happy fashion".

　　 "Going out" is for "bringing in".

Over the past five years, Fosun has been able to keep pace with the growing demand and lifestyle of China's fast-growing middle class. It has always adhered to the investment mode of "China Power grafting global resources", and has invested in the Greek fashion brand Folli Follie and the world's leading laser. Beauty brand Alma Laser Italy high-end tailored men's wear Caruso, American high-end women's wear St. John Top tourism resort hotels such as Sanya Atlantis, Hollywood film production company Studio 8, British leisure travel group Thomas Cook and other related industries. According to incomplete statistics, in the past year, Fosun and its partners completed a $21 billion 100 million M & a transaction.

"Our overseas investments are very keen to be able to be brought back to China." At this year's NPC and CPPCC National Committee, Guo Guangchang, chairman of the CPPCC National Committee and chairman of Fosun Group, pointed out: in the historical process of building the "one belt and one road" construction, Chinese enterprises should not only "go out" but also "lead back". The purpose of going out is to come back better. According to ChinaVenture, there were 219 cross-border M & A projects last year, including 176 outbound mergers and acquisitions, accounting for 80.36% of the total number of mergers and acquisitions. When more and more private enterprises become the protagonists of the international mergers and acquisitions stage, how to "eat", "eat", how to digest, and so on, maybe the experience of Fosun is worth learning from later.