Hangzhou: Nurturing 500 Cross-Border Electricity Suppliers In The Next Two Years

Today, Jingdong, NetEase, Yintai, Shun Feng Hai Tao, cross-border life and a number of cross-border e-commerce platforms have settled down in Hangzhou.

For example, in February last year, Alibaba launched the Tmall international, which focused on cross-border electricity business. In January this year, NetEase launched its own mode of Koala sea purchase. Now it has established warehouses in the Hangzhou free trade zone. In February 9th, Jingdong bought the first cross-border electricity supplier business in the airport Park.

The area will conduct in-depth cooperation in cross-border electricity providers, regional trade settlement, and logistics technology demonstration.

"In 2015, Jingdong will take Hangzhou airport as one of the most important ports in cross-border e-commerce business across the country."

Li Zhenguang, vice president of Jingdong group, said.

Hangzhou attracts more than business enterprises.

Hangzhou Fisher logistics (Hangzhou) Co., Ltd. moved from Ningbo to Hangzhou in January this year.

"We are very interested in Hangzhou's policy environment and industrial atmosphere.

And the strategic focus of the company will fall.

"

Fisher logistics (Hangzhou) Co., Ltd. responsible person said that at present, the company invested about 10 million yuan in the Xiasha Park, and built an intelligent warehouse with an area of about 6000 square meters.

500 cross-border development in the next two years

As a "cross border e-commerce comprehensive pilot area", Hangzhou will continue to take the first step in cross-border e-commerce.

Through the 3 to 5 years of reform, Hangzhou plans to build the cross border electricity business pilot zone into the national cross border e-commerce innovation center, service center and big data center featuring "online integration + cross-border trade + comprehensive services".

The existing 3 cross-border e-commerce parks will be upgraded one by one, the airport park will become a whole industrial chain system; the lower city park will be built into a cross-border trade town; the Xiasha park will start the cross-border export M2C mode, and launch a batch of "online cross-border factory shops".

According to the three year plan of action for cross border e-commerce development in Zhejiang province (2015 - 2017) issued by the Commerce Department of Zhejiang Province, by 2017, Hangzhou strives to cultivate 500 key cross-border e-commerce enterprises (totaling 800).

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In the distribution of goods, the delivery speed of online shopping mall is slower than that of Jingdong.

Only the U supermarket online supermarket delivered by the Ji'nan Jia Jia Yue store, which was distributed by various stores, delivered faster. It served on the day of shipment before 10 o'clock and served the next day after 10 o'clock.

Other online supermarket goods delivery needs 1 to 5 days, Ginza express or cooperative express delivery in Shandong province 2 to 5 days, Ji'nan city can self extract goods, big fat fly cattle net goods distribution needs 1 to 4 days.

Ji'nan Hualian easy to buy goods distribution mode is for stores to take.

On the Internet and mobile shopping, the distribution of electrical goods for many years is much faster.

On the same day, the spot orders submitted before 11 a.m. were delivered on the same day, and the spot orders submitted at 23 o'clock on the same day were delivered before 15 o'clock the next day. Jingdong's online shopping mall's "speed up" service can reach the goods 3 hours in the shortest time.

At present, the delivery price of the entity supermarket is not much higher than that of many electric providers. The order of the order is 95 yuan to mail the post. The shopping order of Ginza net in Shandong province needs 58 yuan to avoid freight.

However, the amount of traditional e-mail is relatively low, for example, the convenience net is 49 yuan free of charge, Jingdong is full 59 yuan, once the diamond membership of Jingdong becomes free, the freight rate will be even lower.

The reporter understands that at present, the distribution of Da Yun FA is responsible for the third party logistics, and the distribution area is divided by the province, with a shop in the provincial capital city as the distribution point.

The online supermarket in Shandong station has been online for less than a week, and the number of orders has not yet reached 1000 pieces per day.

And daily goods and clothing are not the same, the weight and volume is high, in order not to let the goods in pit damage, in addition to the product itself packaging, but also add two or even three times packaging, medium-sized box at least 3 yuan, and can not be recycled directly.

"The Internet is really hot now. Many physical stores are trying to open online stores. The physical supermarket touches the net also is a trend, but the entity supermarket pformation to the network certainly is not a website, put the goods in the store online."

Associate professor Wang Ruijin, director of the Institute of e-commerce, Shandong University School of management, said that the Internet and mobile shopping have made the shop feel a lot of pressure and many physical stores are eager to try. Compared with some electric providers, the entity supermarket has regional advantages and has a high reputation in the local market. However, compared with the complete operation of some electrical commodities and efficient operation of the warehousing and logistics system, the entity supermarket still needs to explore if it wants to open a good online shop.

Wang Ruijin said that the profit margin of online sales is very low, and the cost of distribution will be high due to the fact that the sales volume of the supermarket has not yet reached the scale.

In addition, the entity supermarket opens the online supermarket to the online customer to divert the customer in the store, and this kind of diversion does not raise the profit margin, but will affect the sale in the store.

Wang Ruijin said, the electricity supplier has already arranged a large warehouse in the whole country, and has also cultivated a professional logistics team. After the distribution cost is lowered, the competitive advantage is large.

"Physical supermarkets only rely on very few non professional personnel to distribute, it is difficult to withstand the growth of the quantity of distribution goods."

Wang Ruijin believes that although there are systematic warehouses in physical supermarkets, how to match existing bulk distribution and point to point distribution in the initial stage of online shopping, and how to reduce distribution costs remains to be explored.