Who Will Become The Increment Of The Sporting Goods Market In The Future?

Now Nike has decided to bring children and long-distance runners into the group of women to be the focus of attention in the next two years.

Nike's intentions are obvious, so that these young women will use Nike equipment to fitness, and are determined to let them wear fashionable sportswear to go shopping, go to work and attend a friend's party.

First of all, it wants to continue to consolidate women's loyalty to the brand and expand the product line of women's sportswear.

Among them, sports underwear and sports tights are the main expansion categories.

In the style design of Women Sportswear, Nike hopes to invest more fashion trend elements than the previous "fairy wind" sports skirt.

Even though this skirt is a popular sport suit, Nike plans to introduce more fashionable sportswear skirts.

In addition, Nike also gives an example of fashion design elements, which are likely to be lined with lace.

In this regard, Nike set the goal is that before 2017, the consumption of female products increased by 2 billion US dollars on the original basis.

For the youth group, Nike believes that parents are never stingy in buying sports products for their children.

"Now, those children who like playing sports are an important factor in Nike's growing business."

Mark Parker said.

For this reason, Nike has been watching all kinds of youth sports league matches.

They hope to attract more young customers by sponsoring young athletes and having a good relationship with the next generation of sports brand consumers.

But at present, Nike is only considering putting this plan into practice in the more developed youth sports in the United States.

At the beginning of this year, Nike launched its extreme speed running shoes.

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This kind of lightweight lightweight running shoes, which combines various technologies of Nike, is also suitable for fitness training and daily life sports, especially for those who love long-distance running.

In addition to investing more in such running shoes, Nike will also design more innovative running sportswear to win customers of Adidas, Arthur, Andrew, New Balance and Lululemon.

In addition, in order to support the promotion of running products,

The company also updated its running software Nike+ application, allowing runners to track more conveniently.

Distance, speed, time and calories consumed.

Later, they will provide users with more comprehensive social functions such as sharing photos, comparing running progress between friends on the application platform.

The company hopes that more and more popular long-distance running can also help Nike run farther.

In terms of gender, the emphasis on women and age on teenagers, Nike also intends to focus on Sports in sports.

"Running is our tradition. It is the next most important product category."

Mark Parker said that at present, Nike's innovation efforts focus on running products, and it will become a new breakthrough and brand hope.