Clothing Enterprises Become Big Players, Stick To The Core, Keep The Money And Play The Industry.

In 2015, garment enterprises were playing with new tricks: strengthening the original and keeping the money.

Since 2015, garment enterprises are facing a more complicated and changeable market environment. The macro-economy has downward pressure. The industry is still adjusting and pforming, and the weak recovery and performance pressure situation coexist. At the same time, the new economy and the rapid development of capital market are infiltrating and changing the garment industry. In this situation, garment enterprises are trying to consolidate their own main business and mode while trying new modes, directions and means to seek new growth points and breakthroughs.

Lu Tai, Pathfinder: open the crowd raising mode

It is reported that recently, Lutai customized shirt brand Jun Yi micro mall on the new line, and opened in early April, "looking for people to pay" mode of public funding.

According to the rules of activity, pay attention to its brand WeChat public number, choose the design style, loose degree and the old customers and other options.

The company has established a volume information cloud database to avoid duplication.

The Pathfinder also began to try the crowd raising mode. The Pathfinder series skin clothing was launched on the Jingdong crowd raising platform recently. It was claimed that the 1 day time was to raise more than 300 thousand yuan to complete the target 30%.

This series of skin clothes is a joint work created by the Pathfinder and Beijing Le Mai Chuo Chuang, which is known as the first team in China to make skin clothes crowd raising projects.

According to the company, the skin clothing is characterized by sunscreen, breathability, light weight and fashion.

Good news bird: cooperate with group buying platform to push O2O

According to sources, the wedding birds will cooperate with group buying platforms such as the US group in April.

Business.

In order to better develop O2O business this year, the hybris system will be launched, and based on this system, we can connect WeChat terminals, company websites, APP and third party platforms and stores.

Newspaper bird has made C2B private custom business a main business direction.

The report says that private customization is a natural O2O category, which is suitable for developing O2O business with the help of the Internet.

Marie's brand test water O2O

In 2015, Marie will try to launch some of the same price products on line and try O2O.

The source said Marie chose to start trying O2O, taking into account Marie's younger user groups and other factors.

O2O will be progressively promoted, and the first part of the same price will be introduced in the year.

Seven wolves: popularizing 3D fitting

According to the news, seven wolves are installing and promoting 3D fitting mirror in the store, laying in advance in the direct shop, improving the customer experience by using intelligent terminal, and digging big data research.

According to the introduction, the human body can quickly change clothes by hand waving before the 3D fitting mirror, and the intelligent terminal can also integrate financial, paction, production control, inventory management and other systems.

Roley home textiles: sale of sleep monitoring products

Roley home textiles launched the sleep monitor sleepace on the official WeChat platform in March, the first 100 sets, priced at 1099 yuan.

The product is developed by Guangdong technology company.

According to the company, the product can provide accurate sleep information through ultra-thin sensors, and provide suggestions for improving sleep.

As one of the online sales channels of the product, the mobile marketing has attracted many eyeballs.

It is a corresponding move that rolls Lai claims to pform to "big home".

Lining announced a strategic agreement with Millet's company and the launch of millet bracelet's China rice technology to jointly build smart running shoes and explore the health field of big data. Smart running shoes are expected to be launched in the third quarter of this year.

Lining said he would like to take this opportunity to provide professional runners with intelligent price for the vast number of Chinese runners.

Georges white and Busen: strength school uniform market

Recently, Busen shares will open high-end.

Career, through the mechanism of business partners, the school uniform market.

Coincidentally, George White, a professional outfit, also takes the school uniform as a new profit growth point.

It is reported that the company intends to invest 20 million yuan to establish a school uniform company with its core staff.

George White said the company plans to start the school uniform business in 50 cities across the country.

YOUNGOR and Shanshan stock: investing in big health

YOUNGOR announced in March that it plans to invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang. The first phase will pay 500 million yuan to seize investment opportunities in the domestic health industry.

Zheng Yonggang, chairman of the board of directors of Shanshan holding company, also revealed interest in the field of big health in an interview with the media.

Zheng Yonggang said that the next step into the life and health industry will definitely invest, and the involvement will be very deep, not only from the foundation, but from the intermediate level.

Semir Costumes: cross border marketing

It is reported that a few days ago, a taxi joint important partner launched in the spring of 2015 to return user activities, Semir apparel brand minibalabala hand in hand to distribute millions of gift packages, store scan code can receive 100 yuan coupons.

It is said that this is the first joint marketing of clothing brand and taxi application software.

Maison culture: creating parent offspring App

Mason culture launched a mobile phone parenting software "happy weekend", the main function is to help parents find places to play with children, is the new acquisition of animation video website cool network promotion O2O project.

The "happy weekend" APP includes performance repertoire, scenic venues, learning intelligence, parent-child tourism and other categories.

The company's stakeholders said that the software has been promoted in 10 cities, and there will be more pay merchants access later.

La Natsu Bell: testing water store partner system

La Natsu Bell announced in January this year that it will fully launch its store partner system. It is understood that La Natsu Bell has tried out this system from hundreds of stores in more than 5600 direct outlets nationwide since December last year.

According to introducing, La Natsu Bell's store partnership system is to let every shop assistant become a "store partner" and participate in the operation of the enterprise according to the performance of the store.

Among them, the calculation method of staff salaries is adjusted from the original "fixed wage + commission" to a variety of "linked to the results of business".

Hua Shang observation: stick to this principle and embrace change.

The "new pattern" of clothing enterprises mentioned here refers to the new business models, new business directions, and new ways to improve efficiency before the enterprises have tried or not become mainstream. It is the new exploration and adjustment of garment enterprises around the garment industry itself.

This is another direction of resource allocation, which is relative to the clothing industry's outward investment and "not doing business".

In fact, these two directions can be carried out simultaneously and simultaneously.

For example, Shanshan and YOUNGOR invest heavily in big healthy new industries based on their own diversified tradition, but YOUNGOR is also launching.

Try new categories.

When the seven wolves set up a financial company in a big way, they also launched the 3D fitting mirror.

Therefore, in the pformation and development of garment enterprises, while investing in foreign investment, we still need to uphold the main business consciousness of "making clothes", strengthen our business and strengthen our own business.

At the same time, as a developing enterprise, we should give play to its flexible and sensitive aspect, embrace the development of new economy, and use it for ourselves. Looking at the above cases in the past year, we find that the new pattern of garment enterprises has the following trends.

One is based on

Such models as O2O, intelligent products, customization, crowd raising and mobile Internet have gradually become the key words of clothing enterprises.

Two, clothing enterprises are more cooperative and cross boundary thinking, looking for new small partners and even playing with consumers.

For example, the cooperation between the wedding bird and the US mission, Lining and millet cooperation, Semir clothing and drop taxi cooperation, and so on.

The three is to start thinking more about "internal", to make employees an asset and encourage employees to play together.

For example, the Busen school uniform business adopts the business partner mechanism. George White chose to set up school uniform company with the core staff, and La Natsu Bell began to test the water store partnership system.

Maybe these explorations and changes are right.

The enterprise itself or the whole industry has not yet formed the mainstream influence, the effect of exploration is also hard to predict, and even the motive behind it is to innovate and play "new tricks" or "just play tricks".

But throughout the history of economic development, the history of market changes, the replacement of industries and the changing history of enterprises have repeatedly revealed the fact that the decisive force in the future often comes from today's marginal and disruptive innovations and attempts.

Whether playing new tricks or playing coloratura is building the future fashion.

The necessary action and the process of experiencing the development of new space.