Xi'An: The Market Capacity Is Limited.

Yao Jianfeng, general manager of outlets in Xi'an cottage, said that the department store industry in Xi'an is facing a serious homogenization problem. Many shopping malls are very similar in their products, and brands are increasingly not recognized by young consumers.

In contrast, orter has more appetite for modern consumption: free goods and low prices.

Although the market potential of Xi'an is not small, there is also a view that with the opening of these 6 or more outlets, the challenges will follow.

Since last year, there have been a lot of cases in Shanghai, Qingdao, Chongqing and Ningbo that have been forced to pform and withdraw because of poor management.

According to statistics, at present, the whole country has opened more than 250 ograph in construction or planning, but few are running smoothly.

"Even in the top cities of Beijing and Shanghai, there are only two or three outlets operating successfully."

Yao Jianfeng admits that after the concentrated operation of Xi'an's outlets, it will win the fittest.

There are also people in charge of housing prices in Xi'an bluntly, Xi'an.

After all, only one or two of them can be bigger in the future.

"Driving for half an hour to go to outlets is worth it."

In the interview with ordinary citizens, this is the most heard reporter of the Chinese business newspaper.

There are individual consumers who doubt Oteri J's "genuine price".

"Some of the so-called" outlets "that have been around the country before are few brands.

It's also high. "

Xi'an citizen Liu Qian thinks, if so, buying international brand names is better than looking for overseas purchasing.

According to the information released by Xi'an outlets, goods will be sold.

Over season, lower shelves and broken yards "tail cargo" mainly.

People in the industry are worried that the quantity and quality of the first-line brands in Xi'an are not enough to support the large quantities of goods that Ortles needs.

Yao Jianfeng believes that in order to ensure the supply of goods, it is far from enough to rely on "tail cargo". "We must work closely with manufacturers so as to fundamentally solve the problem of supply."

Zhu Lin, chairman of Shaanxi classic commercial real estate management company, said that in addition to discounts, "customizing" is also a way to solve the problem of goods supply by orter, that is, to contact the brand manufacturers to customize specifically for the needs of Oteri J, which can not be bought on the market.

Wang Jianhong, an urban real estate operation expert, believes that the resources of the outlets are also set up for location selection and matching.

Even in the outer suburbs, we should consider the attractiveness of the region to the public, such as whether it is a place frequented by people for leisure or vacation.

RET Rui Yide analysis, Oteri J can not ignore the matching, that is, the customer's sensory enjoyment: whether there are convenient pportation, adequate parking spaces, low-density business sites, catering, entertainment and leisure functions.

If we can highlight the personalized style, we will further "add points" to the project.